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Visual Branding and Identity Systems (11065.1)

Level: Level 2 - Undergraduate Intermediate Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Design and the Built Environment

Availability

Unit Outlines

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  • Winter Term, 2019, ON-CAMPUS, BRUCE (191837) - View
  • Semester 1, 2019, ONLINE, BRUCE (184243) - View
  • Semester 1, 2019, ON-CAMPUS, BRUCE (184242) - View

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Syllabus

This unit explores the evolution of branding communication and visual logo design globally, which involves design principles; design contexts, project brief and applications integrated into full identity systems. You will create a logo design to communicate the brand identity by contemplating design styles, audience and market segmentation through the ability to showcase the work professionally both to clients and target audiences. Through a combination of research, theory and project work, students engage in a creative program of study focused on the development of contemporary branding practice. In addition, students will apply the understanding of effective contemporary branding, identity systems, logo application to physical objects and digital forms as well as the adaptation of the work to various contexts.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Analyse the contemporary branding approach and the role of graphic designer;

2. Conduct critical research and analysis, and communicate a rationale for design concepts and final logo design to both client and audience; and

3. Develop an identity system and generate a comprehensive identity style guide for various media applications.

Assessment Items

Contact Hours

On-campus mode: Three hours of online lectures, on-campus studio and project based learning activities per week. Online mode: Three hours of online lectures and tutorials, forum discussions and project based activities per week.

Prerequisites

11041 Visual Representation Techniques AND
11062 Visual Communication Theory and Principles

Corequisites

None.

Assumed Knowledge

None.

Incompatible Units

None.

Equivalent Units

8601 Identity Systems.



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