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Visual Communication Theory and Principles (11062.1)

Level: Level 1 - Undergraduate Introductory Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Design and the Built Environment

Availability

Unit Outlines

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  • Semester 2, 2019, ONLINE, BRUCE (192012) - View
  • Semester 2, 2019, ON-CAMPUS, BRUCE (184249) - View

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Syllabus

This unit introduces ways visual language can be used to convey ideas, information and messages in the fields of communication, interaction and industrial design. During the course of study students learn different theories of visual communication: including human perception, psychology of colour, and principles of design. Consequently, students will engage in applying different theories in designing and evaluating visual content through a series of assignments.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Identify functions of visuals in communication;

2. Develop visualisation skills and techniques for solving visual communication problems; and

3. Identify concepts in the psychology of perception, colour theory, cognition and aesthetics and their relation to visual design and communication.

Assessment Items

Contact Hours

Three hours on-campus studio and project based learning activity per week.

Prerequisites

None.

Corequisites

None.

Assumed Knowledge

None.

Incompatible Units

None.

Equivalent Units

8602 Introduction to Graphic Design Practice.



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