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Specialist Major in Marketing (SM0025.1)

Faculty:

Faculty of Business, Government & Law

Discipline:

Canberra Business School

Credit Points:

24

Information for Current Students

  • Version 1 - Start Date: 01/01/2019 End Date: Current Version

Introduction:

Marketing is considered an essential business function for any organisation and offers good employment prospects. You will study how consumers behave in different settings, develop innovative marketing plans for domestic and international contexts, conduct marketing research and explore digital marketing as well gain skills in negotiation and sales management. The major will hone your oral and written communication skills through innovative and challenging assignments that reflect real world scenarios.

Assumed Knowledge:

None.

Additional Information:

Specialist majors are only available to students in the course for which the major is required.

Requirements


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