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Major in Advertising Studies (MJ0003.1)

Faculty:

Faculty of Arts and Design

Discipline:

School of Arts and Communications

Credit Points:

18

Information for Current Students

  • Version 1 - Start Date: 01/01/2005 End Date: Current Version

Introduction:

Note: This major is not available for new students commencing in 2013 or after. This major introduces students to the key concepts of advertising practice in the broader context of marketing communication and the corporate world. Students will be introduced to advertising theory and practice, research methods and organisational communication and will be exposed to the major ethical issues and debates within the industry.

Prerequisite and/or Corequisite:

None

Assumed Knowledge:

None

Requirements

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