Perform new course search

Search Filter

Breadth Major in Marketing and Events (BM0005.1)

Faculty:

Faculty of Business, Government & Law

Discipline:

Canberra Business School

Credit Points:

24

Information for Current Students

  • Version 1 - Start Date: 01/01/2019 End Date: Current Version

Introduction:

The Breadth Major in Marketing and Events will provide you with a strong foundation of the principles and conceptual frameworks of marketing and event management, within a business context which focuses on economic strategies, financial outcomes and entrepreneurship. You'll explore a variety of cognitive, technical and communication skills to analyse, review and explore marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises.

Assumed Knowledge:

None.

Additional Information:

This breadth major is not available to students in the following courses: Bachelor of Business (Marketing) Bachelor of Event and Tourism Management

Requirements

Print this page
ApplyEnquire
Why choose UC

Perform new course search

Search Filter

Frequently Asked Questions