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Bachelor of Communication and Media (Marketing Communication) - ARB103

Course Code: ARB103
Course Version: 1
Location:
Faculty: Faculty of Arts and Design
Discipline(s): School of Arts and Communications
UAC Code: 362429
CRICOS Code: 095568G
Lowest Selection Rank: TBA
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 6.0

Develop campaigns with creative cut-through

Are you looking for a springboard to work in the rapidly evolving and multifaceted marketing communications industry? With this degree from UC, you’ll develop skills and knowledge in strategic and brand development, media engagement, advertising and cross-platform digital communication. You’ll refine your analytical and problem-solving skills, as well as your understanding of professionalism and social responsibility.

So that you can hit the ground running, you’ll have ongoing exposure to the industry, as well as access to professional internships and training across multi-disciplinary platforms. You’ll graduate with a solid understanding of the consumer and the strategic and creative principles involved in professional marketing communications practice, as well as the skills needed to meet industry demands.

Study a Bachelor of Communication and Media (Marketing Communication) at UC and you will:

  • align the production of professional marketing communication with industry requirements, standards and global best practice
  • apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts.

Work Integrated Learning

We have strong links with government departments and agencies, the private sector and non-profit organisations, and you’ll regularly engage with industry through masterclasses, group projects and high-quality professional placements. You’ll also have the opportunity to participate in project units where you’ll pitch communications and advertising plans to real-world clients, with the possibility of seeing your team’s campaign launched in real life.

Undertaking an internship is a compulsory part of the course, and previous student placements have included advertising agencies, such as Leo Burnett Sydney, The Mark Agency, Bohemia, Initiative, AGENCY 9, Giraffe, contentgroup, Zenith Melbourne, Ikon Communications, and Coordinate, and well as the Canberra Theatre Centre, the Royal Society for the Blind, Brumbies Rugby, federal and ACT government departments, and more. You’ll also be invited to join the UC Advertising and Marketing Society (UCAMS) which provides members with real industry exposure and networking opportunities in a fun and supportive environment.

Career opportunities

  • Advertising account executive
  • Advertising campaign manager
  • Advertising traffic manager
  • Account coordinator
  • Account planner
  • Brand manager
  • Digital advertising sales manager
  • Digital advertising specialist
  • Events manager
  • Marketing manager
  • Marketing consultant
  • Marketing analyst
  • Product manager
  • Media coordinator
  • Media planner/buyer
  • Art director
  • Illustrator
  • Copywriter
  • Sales agent
  • Social media coordinator
  • Direct marketing coordinator
  • Media analyst
  • Promotions manager
  • Sponsorship coordinator
  • Web analytics consultant
  • Website designer

Course-specific information

The course is accredited with the International Advertising Association (IAA) and the Media Federation of Australia (MFA), ensuring career-ready graduates with solid employment prospects.

We offer a range of short and longer term international study and internship opportunities which count as credit towards your degree. If you’re interested in pursuing a career in research, we provide a clear pathway to the Master of Communication degree. 

Enquiries

Prospective Domestic Students:
Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226)
Prospective International Students:
Email international@canberra.edu.au or Phone +61 2 6201 5342
Current and Commencing Students:
Email FAD.Student@canberra.edu.au or Phone 1300 301 727

Admission Requirements

Admission to this course is based on an entrance rank. A rank can be achieved by the following means:
- Year 12 ATAR
- other Australian Qualification
- work experience
- overseas qualification

We also offer a number of entry initiatives that give you the opportunity to gain entry to the University via alternate pathway programs and admissions schemes.
More information is available on our Alternative Entry page: http://www.canberra.edu.au/future-students/applications/apply-now/alternative-entry

Periods Course is Open to New Admissions

Year Location Domestic International
2019 UC - Canberra, Bruce Semester 1
Semester 2
Semester 1
Semester 2
2020 UC - Canberra, Bruce Semester 1
Semester 2
Semester 1
Semester 2
2021 UC - Canberra, Bruce Semester 1
Semester 2
Semester 1
Semester 2

Information on admission closing dates can be found here.

Credit Arrangements

Credit arrangements (if available) for this course can be found on the University's Credit Search website.

Course Requirements

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For a list of breadth majors and minors follow this link. Other majors may also be available so seek course advice if you want more information.

In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course

Awards

Award(s) Official Abbreviation
Bachelor of Communication and Media (Marketing Communication) BComm&Media (MktgComm)

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.

Information for Fee Paying Students

Year Domestic International
2019 CSP $27,700

The fees detailed above are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.


Professional Accreditation

To be advised.

Course Learning Outcomes

Course Objectives Graduate Qualities
Align the production of professional marketing communication with industry requirements, standards and global best practice. 1. UC graduates are professional:
1.1 Employ up-to-date and relevant knowledge and skills;
1.2 Communicate effectively;
1.3 Use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems;
1.4 Work collaboratively as part of a team, negotiate, and resolve conflict;
1.5 Display initiative and drive, and use their organisational skills to plan and manage their workload; and
1.6 Take pride in their professional and personal integrity.
Apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies to professional practice across diverse social, cultural and organisational contexts. 1. UC graduates are professional:
1.1 Employ up-to-date and relevant knowledge and skills;
1.2 Communicate effectively;
1.3 Use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems;
1.4 Work collaboratively as part of a team, negotiate, and resolve conflict;
1.5 Display initiative and drive, and use their organisational skills to plan and manage their workload; and
1.6 Take pride in their professional and personal integrity.

Course Duration

Standard six semesters full-time or equivalent. Maximum twenty semesters.

Offerings

  • 2019->UC - Canberra, Bruce-Internal

Enrolment Numbers

View the number of student enrolments for this course for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

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