Bachelor of Public Relations - 983AB
|Faculty:||Faculty of Arts and Design|
|Discipline(s):||Discipline of Communication and Media|
|English Language Requirements:||There are non-standard English language requirements for this course. To be eligible you must have an academic IELTS or equivalent of 6.5. Students who have undertaken all of their education in an English speaking country (as defined on UC website) are deemed to have met our English language proficiency requirements.|
As a Public Relations graduate, you will have essential work-ready skills for a career in this growing, and important, profession. You will learn the techniques required for contemporary public relations practice, understand the communication principles that underpin it, and experience working with practitioners. As a beginning practitioner you will know the legal contexts in which you will work, and the requirements of ethical practice. You will develop writing and professional practice skills, and analytical abilities for research, problem-solving, project planning and strategy development.
Students must have completed the Hong Kong Baptist University School of Continuing Education Diploma in Corporate Communication and Public Relations, or a Hong Kong Baptist University Associate Degree or the School of Continuing Education Advanced Diploma in related discipline.
No knowledge is assumed for this course.
Information on admission closing dates can be found here.
- Bachelor of Public Relations (72 credit points)
Required - 72 credit points as follows
MJ0104 Major in Public Relations (Restricted) (24 credit points)
- Required - Must pass 15 credit points as follows
Restricted Choice - 9 credit points as follows
- Part A - Must pass 3 credit points from the following
- Part B - Must pass 3 credit points from the following
- Part C - Must pass 3 credit points from the following
Required Units - Must pass 24 credit points as follows
- 7003 - Communication and Media Research - 3 cp, Level 2
- 7545 - Risk, Crisis and Communication - 3 cp, Level 3
- 8124 - Democracy and Public Opinion - 3 cp, Level 1
- 8128 - Communication, History and Society - 3 cp, Level 1
- 8132 - Influence, Belief and Argument - 3 cp, Level 1
- 8133 - Media Industries and Audiences - 3 cp, Level 2
- 8421 - Public Relations Workshop - 3 cp, Level 1
- 8422 - Public Relations in a Chinese Context - 3 cp, Level 1
- Students who are admitted to this course with a relevant Advanced Diploma or Associate Degree qualification will receive 36cp advanced standing.
- Students who are admitted to this course with a relevant Diploma qualification will receive 24cp advanced standing.
- MJ0104 Major in Public Relations (Restricted) (24 credit points)
|Bachelor of Public Relations||B PubRel|
Unit Delivery ModesDelivery modes for units in this degree are yet to be confirmed. Please contact us for more details.
This course is closed to new admissions from semester 1, 2013.
This course is taught at the Hong Kong Baptist University. For the Canberra course, please see 214JA Bachelor of Communication in Public Relations.
The Bachelor of Public Relations will position you to take leadership, management and strategy roles in your organisation within a few years of graduation. The degree leads to career opportunities in business, consultancies, not-for-profit organisations, and government agencies.
|Course Objectives||Graduate Qualities|
|1. An ability to apply of the professional skills required of a beginning public relations practitioner.||Professional competencies:
a) High order written and oral communication skills relevant to professional practice.
b) Mastery of specialist professional communication techniques.
c) Understand strategic professional practice and leadership.
d) Ability to take direction. Requires: strategic thinking, professional communication practice skills, technical knowledge, work-integrated learning, program and team leadership, knowledge of codes of ethics.
|1. A well-rounded understanding of the social and political contexts in which public relations is practised.||Ability to access, evaluate and synthesise knowledge:
a) Identify and analyse information relevant to professional practice.
b) Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practise their specialisation.
c) Apply concepts, principles and professional methodologies to professional communication tasks.Requires: Communication principles and contexts, communication law, knowledge of codes of ethics, research skills, professional communication practice techniques.
|3. An understanding of the theoretical principles of communication in society, especially those that apply to modern public relations practice.||Ability to think critically:
a) Examine and question information relevant to professional communication tasks.
b) Analyse and explain contexts in which they practise.
c) Differentiate between ethical and non-ethical practice.
d) Assess and evaluate professional communication outcomes. Requires: Research analysis skills, knowledge of codes of ethics, critical thinking
Standard six semesters full-time or equivalent. Maximum twenty semesters.
- 2012->UCI - Hong Kong Baptist University, Hong Kong-External
- 2013->UCI - Hong Kong Baptist University, Hong Kong-External
- 2014->UCI - Hong Kong Baptist University, Hong Kong-External
- 2015->UCI - Hong Kong Baptist University, Hong Kong-External
- 2016->UCI - Hong Kong Baptist University, Hong Kong-External
- 2017->UCI - Hong Kong Baptist University, Hong Kong-External
View the number of student enrolments for this course for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.