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Bachelor of Communication in Public Relations/Bachelor of Event and Tourism Management - 291JA

Course Code: 291JA
Course Version: 2
Location: UC - Canberra, Bruce
Faculty: Faculty of Arts and Design
Discipline(s): School of Arts and Communications
School of Management
UAC Code: 362458
CRICOS Code: 082806E
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 6.0

Create some PR hype in the event sector

This unique Double Degree will allow your event and tourism career to soar sky-high with your career-advancing job description as a qualified public relations practitioner.

Learn about contemporary issues in tourism and events, gain an introduction into marketing, business law, accounting and tourism policy, and undertake a communication internship that will sharpen your skill-set even further (and of course, up your networking capabilities).

On the PR side, you’ll acquire a comprehensive understanding of the social, political, cultural and global contexts in which PR is practiced, learn about crisis management in media communications and develop the strategic know-how needed for entrepreneurial roles. Plus on graduating, you’ll be accredited by the Public Relations Institute of Australia. Hello, multiple, dynamic career opportunities!

Combine a Bachelor of Communication in Public Relations / Bachelor of Event and Tourism Management at UC and you will:

  • gain knowledge and skills in events and tourism management
  • develop strategic management skills for entrepreneurial roles
  • acquire a comprehensive understanding of the social, political, cultural and global contexts in which PR is practiced
  • understand ethical practice, social responsibility and legal frameworks
  • refine your media research and application methods
  • understand the principles of risk and crisis management and of media communication in professional practice.

Work-integrated learning

In this course, you can undertake a workplace internship as part of the Faculty of Arts and Design’s commitment to supporting work integrated learning, which will enhance your employability and ensure you’re armed with the right mix of skills and knowledge to take a super-confident leap into your future career.

Career opportunities

Opportunities exist for Bachelor of Communication in Public Relations / Bachelor of Event and Tourism Management graduates in a range of sectors, including:

  • Government Departments and Agencies
  • Charities and Not-For-Profit Organisations
  • Community Groups
  • Corporate Businesses
  • Hospitality Training and Consultancy Firms
  • Hotels and Resorts
  • Institutional Hospitality Management
  • Tourism and Hotel Consultancies

Course specific information

Applicants must meet normal university requirements for admission to an undergraduate degree course.


Current and Commencing Students
Email Ph 1300 301 727
Prospective Domestic Students
Please email or telephone 1800 UNI CAN (1800 864 226)
Prospective International Students
Email, Tel +61 2 6201 5342

Admission Requirements

Normal UC admission requirements to an undergraduate course.

Assumed Knowledge


Information on admission closing dates can be found here.

Course Requirements

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Information for Current Students

There are previous versions of this course. As a current student you will complete the requirements for the course that were in place when you commenced. Click on the relevant link below to view the requirements of your version of the course.

In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course


Award(s) Official Abbreviation
Bachelor of Communication in Public Relations BComm PubRel
Bachelor of Event and Tourism Management B Event&TrsmMgt

Alternate Exit Awards

Bachelor of Event and Tourism Management Bachelor of Communication in Public Relations

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

The University offers a wide range of delivery options to help you balance study with other commitments. Units within this degree may be available to be studied in the following delivery modes:

    UC - Canberra, Bruce

      Placement: The unit involves an internship, practicum or other work place experience program. Some on-campus, face to face activity may also be required.
      On Campus: The unit is delivered on-campus and face to face, supplemented with online content. Most classes are run on weekdays and during business hours.
      Online: The unit is studied completely online. On-campus, face to face interaction is not required.
      Research Project: The unit is focused on the delivery of a research project. Attendance at regular classes is not required, however some on-campus, face to face activity may be necessary.

To find out more about delivery modes that are available for units in this course please visit

Information for Fee Paying Students

Year Domestic International
2019 CSP $28,000

The fees detailed above are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.

Professional Accreditation

The Bachelor of Communication in Public Relations is accredited by the Public Relations Institute of Australia.

Course Learning Outcomes

Course Objectives Graduate Qualities
A conceptual understanding and a practical orientation in events and tourism management;

Development of management skills necessary to function effectively, strategically and ethically in management and entrepreneurial roles in event and tourism management.

A well-rounded understanding of the social, political and cultural domestic and global contexts in which public relations is practised.
The skills and knowledge to operate as an entry-level public relations practitioner
An understanding of the theoretical principles that apply to modern public relations practice.
A conceptual and practical understanding of ethical practice, social responsibility and legal frameworks for public relations
Experience in a professional public relations environment through a compulsory internship.
An understanding of, and basic competence in, media research methods and the ability to apply these to research tasks
An understanding of the principles of risk and crisis and of political communication in the context of professional practice.
High level written and oral communication skills, the ability to think critically and the capacity to identify, analyse and use information relevant to professional practice.
a) High order written and oral communication skills relevant to professional practice.
b) Mastery of specialist professional communication techniques.
c) Understanding of strategic professional practice and leadership.
d) Ability to take direction.

Working independently and with others
a) Development of initiative and resilience
b) Work sensitively and co-operatively with diverse stakeholders
c) Develop interpersonal skills to enable the establishment and maintenance of good working relationships

Analysis and enquiry
a) Identify and analyse information relevant to professional practice.
b) Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practise their specialisation.
c) Apply concepts, principles and professional methodologies to professional communication tasks.

Problem Solving
a) Examine and question information relevant to professional communication tasks.
b) Analyse and explain contexts in which they practice
c) Assess and evaluate professional communication outcomes
d) Think critically and creatively when developing responses

Professionalism and social responsibility
a) Understand the social and professional influence of public relations and its role in ethical practice
b) Understand the diverse needs of stakeholders and socially responsible approaches to communications with them
c) Differentiate between ethical and non-ethical practice

Course Duration

Standard eight semesters full-time or equivalent. Maximum twenty semesters.


High performing students may be eligible to enrol in the Bachelor of Arts (Honours) or Bachelor of Philospophy (Honours) courses.


  • 2019->UC - Canberra, Bruce-Internal
  • Past Offerings
    • 2017->UC - Canberra, Bruce-Internal
    • 2018->UC - Canberra, Bruce-Internal

Enrolment Numbers

View the number of student enrolments for this course for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

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