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Graduate Certificate in Social Media and Public Engagement - 271JA

Course Code: 271JA
Course Version: 1
Location: UC - Canberra, Bruce
Faculty: Faculty of Arts and Design
Discipline(s): Discipline of Communication and Media
UAC Code: 880246
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 6.0

Considering a more engaging career? Two words. Social Media.

Ever calculated how much time you spend on the net? Particularly on social media? Probably A LOT. And that’s because social media is becoming an increasingly powerful player in the media landscape, particularly as a means of engaging with customers and analysing their behaviour. 

So if you’d like to get in on a bit of the action in this dynamic media space, this flexible, online course will introduce you to key subjects including social informatics, media and public engagement, new technologies and the future of the online environment.

Study a Graduate Certificate in Social Media and Public Engagement at UC and you will:

  • examine the impacts of social media in a range of areas including politics, business, regulation and social groups
  • understand the conceptual theory behind online environments and translate this knowledge into new and useful ways of engaging people in a social, institutional or media context
  • learn the practical and technical skills associated with different technological approaches and platforms that will help you negotiate emerging online social environments
  • study subjects including social informatics, government, media and public engagement, philosophies of communication, technologies and change.

Career opportunities

Opportunities exist for Graduate Certificate in Social Media and Public Engagement graduates in a range of areas, including:

  • Public affairs
  • Communication strategy
  • IT
  • Marketing
  • PR

Course specific information

Students must have an undergraduate degree or equivalent as approved by the University.


Current and Commencing Students
Email Ph 6201 2570 or 6206 3887
Prospective Domestic Students
Please email or telephone 1800 UNI CAN (1800 864 226)

Admission Requirements

Applicants must have an undergraduate degree or equivalent as approved by the University.

Additional Admission Requirements


Assumed Knowledge

It is assumed that students will have knowledge in at least one of the following areas: public and organisational communication, media, public policy and programs, administration, management, social systems, or fundamental skills in information communication technologies.

Periods Course is Open to New Admissions

Year Location Domestic International
2017 UC Canberra - Bruce Campus Semester 1
Semester 2
Semester 1
Semester 2
2018 UC Canberra - Bruce Campus Semester 1
Semester 2
Semester 1
Semester 2
2019 UC Canberra - Bruce Campus Semester 1
Semester 2
Semester 1
Semester 2

Information on admission closing dates can be found here.

Notes for International Applicants

International students may undertake this course online in their home countries.

Course Requirements

In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course


Award(s) Official Abbreviation
Graduate Certificate in Social Media and Public Engagement GradCert SocMedia&PubEngagement

Typical Study Pattern

Expand All

Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

The University offers a wide range of delivery options to help you balance study with other commitments. Units within this degree may be available to be studied in the following delivery modes:

    UC - Canberra, Bruce

      On Campus: The unit is delivered on-campus and face to face, supplemented with online content. Most classes are run on weekdays and during business hours.
      Online: The unit is studied completely online. On-campus, face to face interaction is not required.

To find out more about delivery modes that are available for units in this course please visit

Information for Fee Paying Students

Year Domestic International
2017 $20,640
2018 $21,260

The fees detailed above are the annual fee rates for the course. Graduate Certificate courses are typically 0.5 years in duration, so the total course fee will be half the above for such courses.The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.

Professional Accreditation


Course Learning Outcomes

Course Objectives Graduate Qualities
An in-depth understanding of the role of digital, online and social media in social and democratic processes nationally and internationally, as well as the theoretical frameworks that underpin the complex relationships among information technology, people, and social institutions Analysis and inquiry: ability to gather information, analyse and evaluate information and situations in a systematic, creative and insightful way

Working independently and with others:
ability to plan own work, be self-directed, use interpersonal skills and attitudes to work collaboratively
High-level digital communication literacy, including the ability to make independent judgements in identifying, analysing, evaluating and designing digital solutions to complex policy, program and communication challenges Problem solving: ability to apply problem-solving processes in novel situations; identify, analyse problems then formulate, implement solutions
Ability to communicate and transfer knowledge to a variety of audiences, be responsible for the work of self and others, and generate and evaluate complex ideas Communication: ability to present knowledge, ideas and opinions effectively and communicate within and across professional and cultural boundaries
Critical and analytical understanding of change and emerging concepts regarding media technologies and online engagement Analysis and inquiry: ability to gather information, analyse and evaluate information and situations in a systematic, creative and insightful way

Professionalism and social responsibility: capacity and intention to use professional knowledge and skills ethically and responsibly, for the benefit of others and the environment

Course Duration

Standard two semester part-time. Maximum four semesters. This course is available part-time only.



Related Courses (Double Degrees, Nested Courses and Alternative Exits)

Graduates of this course will be eligible to enter the Masters in Strategic Communication or the Masters in Business Informatics.

Government Support

Year CSP Places Available Eligible for Student
Income Support (Centrelink)
2018 NO NO


  • 2017->UC Bruce Campus-Online
  • Past Offerings
    • 2014->UC Bruce Campus-Online
    • 2015->UC Bruce Campus-Online
    • 2016->UC Bruce Campus-Online

Enrolment Numbers

View course numbers for previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Arts and Design
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