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Bachelor of Business (Marketing Management) - 256HG

Course Code: 256HG
Course Version: 1
Faculty: Faculty of Business, Government & Law
Discipline(s): School of Management
CRICOS Code: 079270C
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 6.0


The Bachelor of Business (Marketing Management) provides graduates with a broad theoretical understanding of marketing, as well as the practical skills to apply that knowledge effectively in a professional environment. Units that provide a comprehensive overview of marketing, management and financial principles are complemented by units that develop detailed skills in areas including sales techniques, accounting systems, customer relations and advertising and promotions.

The capstone Entrepreneurship and New Venture Creation unit in the third year of the course offers students the opportunity to apply their knowledge and skills to the challenges of identifying a viable entrepreneurial opportunity and developing a business plan to seek venture capital funding. With presentations to a panel of industry and financial services professionals, this unit allows students to advertise their skills and develop ongoing professional relationships for the future.


Prospective Domestic Students
Email or Phone 1800 UNI CAN (1800 864 226)
Prospective International Students
Email or Phone +61 2 6201 5342
Current and Commencing Students

Admission Requirements

Applicants must meet normal University requirements for admission to an undergraduate course or hold qualifications deemed to be equivalent.

Additional Admission Requirements


Assumed Knowledge


Information on admission closing dates can be found here.

Course Requirements

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In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course


Award(s) Official Abbreviation
Bachelor of Business (Marketing Management) B Bus (MktgMgt)

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.

Course closed to new admission from semester 1, 2015.

Course Learning Outcomes

Course Objectives Graduate Qualities
The course will provide students with a broad knowledge of:
- Business and marketing theory and principles;
- Market research principles;
- Accounting principles and financial decision making;
- The importance of the role of sales in marketing management;
- Legal and ethical considerations in marketing;
- Entrepreneurship and new venture creation.
Analysis and enquiry

Professionalism and social responsibility
On completing the course students should be able to:
- Design and conduct market research;
- Develop effective marketing strategies and material, including web-based and interactive marketing;
- Demonstrate the ability to employ appropriate professional selling, sales management and customer relationship management techniques;
- Conduct financial analyses and prepare a budget;
- Analyse, organise, and interpret
- Statistical data.
Analysis and enquiry


Problem Solving


Working independently and with others
On completing the course students should be able to:
- Apply business and marketing theory and concepts to solve problems;
- Apply appropriate team and network management skills to create an adaptive, learning culture within an organisation;
- Manage uncertainty, innovation and change within an organisation;
- Undertake cost/benefit analyses of potential changes.
Analysis and enquiry


Working independently and with others

Problem Solving

Professionalism and social responsibility
On completing the course students should be able to:
- Draw on an understanding of planning and decision making processes to contribute to the development of strategic plans;
- Source, integrate and analyse information from a wide variety of sources to solve problems and creatively develop new possibilities;
- apply entrepreneurial skills to the identification and development of innovative business and marketing ideas.
Analysis and enquiry


Problem Solving

Course Duration

Standard six semesters full-time or equivalent. Maximum twenty semesters.


High performing students may be eligible for entry into the Bachelor of Philosophy (Honours) course offered at the UC Canberra campus.


  • Past Offerings
    • 2013->UC - Canberra, Bruce-External
    • 2013->UC Melbourne - Chadstone Campus-Internal
    • 2014->UC Melbourne - Chadstone Campus-Internal
    • 2015->UC Melbourne - Chadstone Campus-Internal
    • 2016->UC Melbourne - Chadstone Campus-Internal

Enrolment Numbers

View course numbers for previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Business, Government and Law
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