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Graduate Certificate in Strategic Communication (online) - 251JA

Course Code: 251JA
Course Version: 1
Location: UC - Canberra, Bruce
Faculty: Faculty of Arts and Design
Discipline(s): School of Arts and Communications
UAC Code: 880932
CRICOS Code: N/A11
Lowest Selection Rank: N/A
English Language Requirements: Academic IELTS of 6.5 or equivalent, with no band score below 6.0

Communicate a clear career strategy

You’re no doubt flat out at work in the communications sector, but determined to fire up your credentials with some further career-enhancing study. Look no further than this part-time, online (hello flexibility) qualification that will enlighten you on key marketing communication principles and reinvigorate your passion for the advertising and PR sectors.

After a maximum of only four semesters of study, you can look forward to suitably impressive job titles like Strategic Communication Manager or Public Relations Director, or continue on your study journey with a Masters of Strategic Communication. And really smash the ball out of the park.

Study a Graduate Certificate in Strategic Communication (online) at UC and you will:

  • explore what it means to be strategic in a wide range of situations and organisational settings
  • learn to strategically apply communication skills to any situation
  • learn to think through issues and analyse and evaluate situations before using your insight and creativity to generate solutions or maximise opportunities
  • understand how to counsel senior management and lead teams on communication matters
  • develop a skill set that enables you to analyse, plan, implement, and evaluate communication strategies, in a range of situations.

Career opportunities

A range of career opportunities exist for Graduate Certificate in Strategic Communication (Online) graduates in a variety of marketing and communication roles, including as a:

  • Strategic communication manager
  • Public affairs director
  • Public relations director
  • Marketing communication manager
  • Communication strategist

Course specific information

Students must have an undergraduate degree or equivalent as approved by the University.

Enquiries

Prospective Domestic Students
Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226)
Prospective International Students
Email international@canberra.edu.au or Phone +61 2 6201 5342
Current and Commencing Students
Email FAD.Student@canberra.edu.au or Phone 1300 301 727

Admission Requirements

Applicants must have an undergraduate degree or equivalent as approved by the University.

Additional Admission Requirements

None.

Assumed Knowledge

None.

Information on admission closing dates can be found here.

Course Requirements

In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course

Awards

Award(s) Official Abbreviation
Graduate Certificate in Strategic Communication GradCert StrComm

Typical Study Pattern

Expand All

Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.

This course is delivered online.

Professional Accreditation

Application will be made to the Public Relations Institute of Australia for accreditation.

Course Learning Outcomes

Course Objectives Graduate Qualities
Understand the role of strategic communication in organisational market and non-market environments. The ability to gather information, and to analyse and evaluate information and situations in a systematic, creative and insightful way.


The capacity and intention to use professional knowledge and skills ethically and responsibly, for the benefit of others and the environment.
Contribute to the planning, implementation and evaluation of strategic communication to address issues facing private enterprise, government and not for profit organisations in the 21st Century. The ability to gather information, and to analyse and evaluate information and situations in a systematic, creative and insightful way.

The ability to plan their own work, be self-directed, and use interpersonal skills and attitudes to work collaboratively.

The ability to apply problem-solving processes in novel situations; to identify and analyse problems then formulate and implement solutions.
Contribute to advising senior management on strategic communication opportunities. The ability to present knowledge, ideas and opinions effectively and communicate within and across professional and cultural boundaries.

The capacity and intention to use professional knowledge and skills ethically and responsibly, for the benefit of others and the environment.

Course Duration

Standard two semesters part-time. Maximum four semesters. This course is only available for part-time enrolment.

Honours

None.

Related Courses (Double Degrees, Nested Courses and Alternative Exits)

None.

Offerings

  • Past Offerings
    • 2013->UC - Canberra, Bruce-Online
    • 2014->UC - Canberra, Bruce-Online
    • 2015->UC - Canberra, Bruce-Online
    • 2016->UC - Canberra, Bruce-Online
    • 2017->UC - Canberra, Bruce-Online

Enrolment Numbers

View the number of student enrolments for this course for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Arts and Design
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