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Bachelor of Marketing Management/Bachelor of Communication in Advertising - 235JA

Course Code: 235JA
Course Version: 2
Location: UC - Canberra, Bruce
Faculty: Faculty of Business, Government & Law
Discipline(s): School of Management
Discipline of Communication and Media
UAC Code: 361476
CRICOS Code: 077611C
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 5.5

The brief? A creatively challenging career in advertising.

Keen to unleash your right-brain leadership capabilities in the advertising world? This inspiring Double Degree will give you the strategic look-at-me edge you’ll need to meet the challenges of the dynamic and rapidly evolving marketing communications industry.

Your advertising qualification will address the critical aspects of the industry, with a focus on the fundamentals of brand management, digital communication and the importance of media and client relationships, and your marketing management studies will cover accounting, market research, consumer behaviour and business law.

Gain a practical perspective via workshops, on-the-job learning or a professional internship, mix and match electives in the business or creative arts streams, or combine your Double Degree with an Undergraduate Diploma (how about in languages?) to up the global impression factor!

Combine a Bachelor of Marketing Management / Bachelor of Communication in Advertising at UC and you will:

  • gain a thorough understanding of the nature and functions of contemporary advertising and marketing communications
  • acquire an in-depth disciplinary knowledge and a cohesive set of skills in a range of disciplines
  • gain the cognitive skills required to critically analyse, evaluate and synthesize concepts and theories
  • develop the capacity to exercise your own initiative and professional judgement in an ethically responsible manner
  • engage in research, teamwork, negotiation skills and the use of electronic media
  • demonstrate creativity and leadership and understand the role of marketing management in private, public and not-for-profit enterprises
  • show social responsibility and sustainability in decision making.

Work-integrated learning

In this course, you can undertake a workplace internship as part of the Faculty of Business, Government and Laws’ commitment to supporting work-integrated learning, which will enhance your employability and ensure you’re armed with the right mix of skills and knowledge to take a super-confident leap into your future career.

Career opportunities

Opportunities exist for Bachelor of Marketing Management / Bachelor of Communication in Advertising graduates in the advertising, government, not-for-profit and public and private enterprise sectors, including as a:

  • Advertising Account Executive
  • Advertising/Marketing Manager
  • Brand/Product Manager
  • Communication Strategist/Planner
  • Copywriter
  • Direct Marketing Coordinator
  • Fundraising Officer
  • Media Buyer
  • Marketing Communication Coordinator
  • Marketing/Media Analyst
  • Promotion Coordinator
  • Social Media Coordinator  
  • Sponsorship Coordinator
  • Sales Coordinator.  

Course specific information

Applicants must meet normal university requirements for admission to an undergraduate degree course.

Enquiries

Prospective Domestic Students
Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226)
Prospective International Students
Email international@canberra.edu.au or Phone +61 2 6201 5342
Current and Commencing Students
In person, Student Centre Building 1 (take a BGL Faculty course advice ticket) or Email bglstudent@canberra.edu.au

Admission Requirements

Normal UC admission requirements to an undergraduate course.

Additional Admission Requirements

Refer to individual courses.

Assumed Knowledge

Refer to individual courses.

Periods Course is Open to New Admissions

Year Location Domestic International
2017 UC Canberra - Bruce Campus Semester 1
Semester 2
Semester 1
Semester 2
2018 UC Canberra - Bruce Campus Semester 1
Semester 2
Semester 1
Semester 2
2019 UC Canberra - Bruce Campus Semester 1
Semester 2
Semester 1
Semester 2

Information on admission closing dates can be found here.

Course Requirements

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Information for Current Students

There are previous versions of this course. As a current student you will complete the requirements for the course that were in place when you commenced. Click on the relevant link below to view the requirements of your version of the course.

Awards

Award(s) Official Abbreviation
Bachelor of Marketing Management B MktgMgt
Bachelor of Communication in Advertising BComm Advt

Alternate Exit Awards

Bachelor of Communication in Advertising Bachelor of Marketing Management

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

The University offers a wide range of delivery options to help you balance study with other commitments. Units within this degree may be available to be studied in the following delivery modes:

    UC - Canberra, Bruce

      Placement: The unit involves an internship, practicum or other work place experience program. Some on-campus, face to face activity may also be required.
      On Campus: The unit is delivered on-campus and face to face, supplemented with online content. Most classes are run on weekdays and during business hours.
      Online: The unit is studied completely online. On-campus, face to face interaction is not required.
      Research Project: The unit is focused on the delivery of a research project. Attendance at regular classes is not required, however some on-campus, face to face activity may be necessary.

To find out more about delivery modes that are available for units in this course please visit

Information for Fee Paying Students

Year Domestic International
2017 CSP $28,460
2018 CSP $30,450

The fees detailed above are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.

Professional Accreditation

None.

Course Learning Outcomes

Course Objectives Graduate Qualities
Purpose - Graduates of the Bachelor of Marketing Management will have acquired in-depth disciplinary knowledge and a cohesive set of cognitive, technical and generic skills in one or more of the following areas: Accounting, Banking & Financial Services, Business Administration, Economics, Entrepreneurship, Financial Planning, Human Resource Management, Information Systems, International Business, Marketing Management, Public Sector Management, or Tourism Management. The program is designed to produce graduates with professional attributes appropriate to their intended careers. This degree also prepares students for postgraduate studies. ---
Skills - Graduates will develop: - the cognitive skills required to critically analyse, evaluate and synthesize concepts and theories acquired in one or more of the following discipline areas: Accounting, Banking & Financial Services, Business Administration, Economics, Financial Planning, Human Resource Management, Information Systems, International Business, Marketing Management, Public Sector Management, or Tourism Management. This will enable students to analyse market environments in order to determine strategic options and implement effective marketing plans; - the technical and generic skills required to apply discipline-specific technologies in one or more of those discipline areas, including the ability to analyse data; - the independent learning skills needed to stay up-to-date with advances in theoretical frameworks and professional practices after graduation; - the personal skills required to provide professional advice in the discipline or disciplines they choose to study. Graduates will be able to exercise critical thinking and applied analytical skills in identifying which information is relevant to specific decisions being made. They will also be able to identify whether they have all relevant information when advising clients or management, and have the ability to succinctly request or obtain missing information; - the communication skills needed to present a clear, coherent and independent exposition of knowledge and ideas to a variety of stakeholders in written, oral or electronic media. ---
Application of knowledge and skills - Graduates of the Bachelor of Marketing Management will be able to apply the knowledge and skills acquired to a diverse range of problems that early career professionals would be expected to deal with such as the preparation of a marketing plan. As students progress through the course, they will develop the capacity to exercise their own initiative and professional judgement in an ethically responsible manner to analyse problems that are less clearly defined, more complex, and require application of concepts in a variety of disciplinary and sub-disciplinary contexts. Graduates will engage in applied research, teamwork, and negotiation skills as well as the use of electronic media in a variety of setting. The use of team work will develop further these skills and develop communication skills. ---
In particular student will be able: - to work independently as well as part of a team; - to use information technology effectively; - identify economic, socio, cultural and legal contexts that impact on marketing decision making; - apply concepts, principles and theories to marketing management tasks; - analyse problems and provide appropriate solutions as part of marketing research; - demonstrate skills in analysing data and information; - display a professional attitude based on social responsibility and ethics principles; - demonstrate creativity and leadership; - understand the role of marketing management in private, public and not for profit enterprises; - show social responsibility and consider sustainability in decision making. ---
To provide students with a thorough understanding of the nature and functions of contemporary advertising and marketing communications. Communicate and present arguments and ideas effectively Select and use appropriate information and communication technology for analysis and enquiry.
To provide practical workshops which are integral to the course supported by internships to improve professional skills. Identify problems and analyse the main features of problems relevant to their professional field Demonstrate entrepreneurial skills including creativity, initiative, adaptability, leadership, resourcefulness; Create and present new ideas; Express knowledge, ideas and opinions in their professional field, both orally and in written form, with confidence and clarity; Working independently and with others; Work with others as part of a group; Work sensitively and co-operatively with diverse stakeholders.
To provide electives in social science, humanities, business or creative arts. Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practise their specialisation.
To provide professional subjects which are supported by broad-based foundation units to inform communication theory within the context of society and consumerism. Apply concepts, principles and professional methodologies to professional communication tasks. Understand the social and professional influence of advertising and marketing communications and their role in ethical practice.
To provide the option to include an additional major or undertake a four year double degree with arts, commerce, international studies and graphic design, or in combination with an undergraduate diploma in languages. ---

Course Duration

Standard eight semesters full-time or equivalent. Maximum twenty semesters.

Honours

Refer to individual courses.

Related Courses (Double Degrees, Nested Courses and Alternative Exits)

Diploma of Business Studies, Associate Degree of Business Studies

UCC Pathway

Diploma of Business; Diploma of Business Extended; Diploma of Communication; Diploma of Communication Extended.

Offerings

  • 2017->UC Bruce Campus-Internal
  • Past Offerings
    • 2016->UC Bruce Campus-Internal

Enrolment Numbers

View course numbers for previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Business, Government and Law
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