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Bachelor of Marketing Management/Bachelor of Communication in Advertising - 235JA

Course Code: 235JA
Course Version: 1
Location:
Faculty: Faculty of Business, Government & Law
Discipline(s): School of Management
Discipline of Communication and Media
CRICOS Code: 077611C
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 6.0

Introduction

The Bachelor of Communication in Advertising shapes and produces graduates with the skills, knowledge and creative and strategic edge needed to meet evolving challenges in the dynamic advertising and marketing communications industries. The degree addresses critical aspects of marketing communications with a particular focus on advertising, strategic brand management, media and client relationships in domestic and international national contexts. It provides students with opportunities to understand advertising in the digital communication era through the application of relevant theory, and from a practical perspective through work-integrated-learning experience and professional internships. The Bachelor of Marketing Management provides a qualification focused on all aspects of marketing as a modern profession. Areas covered include management and planning of marketing activities through various channels and a strong foundation in market research and consumer behaviour. This course is accredited by the International Advertising Association and the Media Federation of Australia.

Admission Requirements

Normal UC admission requirements to an undergraduate course.

Additional Admission Requirements

Refer to individual courses.

Assumed Knowledge

Refer to individual courses.

Information on admission closing dates can be found here.

Course Requirements

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In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course

Awards

Award(s) Official Abbreviation
Bachelor of Marketing Management B MktgMgt
Bachelor of Communication in Advertising BComm Advt

Alternate Exit Awards

Bachelor of Communication in Advertising Bachelor of Marketing Management

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.


Professional Accreditation

None.

Course Learning Outcomes

Course Objectives Graduate Qualities
Purpose - Graduates of the Bachelor of Marketing Management will have acquired in-depth disciplinary knowledge and a cohesive set of cognitive, technical and generic skills in one or more of the following areas: Accounting, Banking & Financial Services, Business Administration, Economics, Entrepreneurship, Financial Planning, Human Resource Management, Information Systems, International Business, Marketing Management, Public Sector Management, or Tourism Management. The program is designed to produce graduates with professional attributes appropriate to their intended careers. This degree also prepares students for postgraduate studies. ---
Skills - Graduates will develop: - the cognitive skills required to critically analyse, evaluate and synthesize concepts and theories acquired in one or more of the following discipline areas: Accounting, Banking & Financial Services, Business Administration, Economics, Financial Planning, Human Resource Management, Information Systems, International Business, Marketing Management, Public Sector Management, or Tourism Management. This will enable students to analyse market environments in order to determine strategic options and implement effective marketing plans; - the technical and generic skills required to apply discipline-specific technologies in one or more of those discipline areas, including the ability to analyse data; - the independent learning skills needed to stay up-to-date with advances in theoretical frameworks and professional practices after graduation; - the personal skills required to provide professional advice in the discipline or disciplines they choose to study. Graduates will be able to exercise critical thinking and applied analytical skills in identifying which information is relevant to specific decisions being made. They will also be able to identify whether they have all relevant information when advising clients or management, and have the ability to succinctly request or obtain missing information; - the communication skills needed to present a clear, coherent and independent exposition of knowledge and ideas to a variety of stakeholders in written, oral or electronic media. ---
Application of knowledge and skills - Graduates of the Bachelor of Marketing Management will be able to apply the knowledge and skills acquired to a diverse range of problems that early career professionals would be expected to deal with such as the preparation of a marketing plan. As students progress through the course, they will develop the capacity to exercise their own initiative and professional judgement in an ethically responsible manner to analyse problems that are less clearly defined, more complex, and require application of concepts in a variety of disciplinary and sub-disciplinary contexts. Graduates will engage in applied research, teamwork, and negotiation skills as well as the use of electronic media in a variety of setting. The use of team work will develop further these skills and develop communication skills. ---
In particular student will be able: - to work independently as well as part of a team; - to use information technology effectively; - identify economic, socio, cultural and legal contexts that impact on marketing decision making; - apply concepts, principles and theories to marketing management tasks; - analyse problems and provide appropriate solutions as part of marketing research; - demonstrate skills in analysing data and information; - display a professional attitude based on social responsibility and ethics principles; - demonstrate creativity and leadership; - understand the role of marketing management in private, public and not for profit enterprises; - show social responsibility and consider sustainability in decision making. ---
To provide students with a thorough understanding of the nature and functions of contemporary advertising and marketing communications. Communicate and present arguments and ideas effectively Select and use appropriate information and communication technology for analysis and enquiry.
To provide practical workshops which are integral to the course supported by internships to improve professional skills. Identify problems and analyse the main features of problems relevant to their professional field Demonstrate entrepreneurial skills including creativity, initiative, adaptability, leadership, resourcefulness; Create and present new ideas; Express knowledge, ideas and opinions in their professional field, both orally and in written form, with confidence and clarity; Working independently and with others; Work with others as part of a group; Work sensitively and co-operatively with diverse stakeholders.
To provide electives in social science, humanities, business or creative arts. Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practise their specialisation.
To provide professional subjects which are supported by broad-based foundation units to inform communication theory within the context of society and consumerism. Apply concepts, principles and professional methodologies to professional communication tasks. Understand the social and professional influence of advertising and marketing communications and their role in ethical practice.
To provide the option to include an additional major or undertake a four year double degree with arts, commerce, international studies and graphic design, or in combination with an undergraduate diploma in languages. ---

Course Duration

Standard eight semesters full-time or equivalent. Maximum twenty semesters.

Honours

Refer to individual courses.

UCC Pathway

Diploma of Business; Diploma of Business Extended; Diploma of Communication; Diploma of Communication Extended.

Offerings

  • 2019->UC - Canberra, Bruce-Internal
  • Past Offerings
    • 2013->UC - Canberra, Bruce-Internal
    • 2014->UC - Canberra, Bruce-Internal
    • 2015->UC - Canberra, Bruce-Internal
    • 2016->UC - Canberra, Bruce-Internal
    • 2017->UC - Canberra, Bruce-Internal
    • 2018->UC - Canberra, Bruce-Internal

Enrolment Numbers

View the number of student enrolments for this course for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Business, Government and Law
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