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Bachelor of Commerce/Bachelor of Communication in Media and Public Affairs - 234JA

Course Code: 234JA
Course Version: 1
Location:
Faculty: Faculty of Business, Government & Law
Discipline(s): School of Management
Discipline of Communication and Media
CRICOS Code: 077610D
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 6.0

Introduction

The field of Media and Public Affairs focuses on the dynamic interactions between media, government, the public and society and how meanings and values in these spheres are shaped as a result. The Bachelor of Media and Public Affairs is uniquely placed to prepare students for entry into the professional fields of public affairs and political communication given its location in the heart of the country's political landscape, Canberra. It provides an in-depth exploration of global public communication with a local perspective through multi-layered involvement with the national capitals political and political media institutions. The major in Communication Studies provides students with a broad understanding of the communication industries, theories and research, while the major in Media and Public Affairs develops an informed and critical understanding of how the media operate, and the skills needed to work in the contemporary media environment. Key topics include: media, politics and government; digital and global communication; public opinion and media consumers. Special attention is paid to the development of high level oral and written communication skills as well as to an appreciation of the power of visual communication forms. The Bachelor of Media and Public Affairs offers opportunities for workplace learning through internships in a range of local and national institutions and provides an excellent introduction to communication and media research for those wishing to pursue an Honours degree. The aim of the Bachelor of Commerce program is to develop business professionals who have the relevant knowledge and skills for admission to their respective professional communities but who are also equipped to solve problems within a multi-disciplinary business environment. Graduates will appreciate their chosen discipline in the context of the wider social, legal, economic and political environment. Students select one of the following Commerce majors: Accounting; Banking &Financial Service; Business Administration; Economics; Financial Planning; Human Resource Management; Information Systems; International Business; Marketing Management; Public Sector Management; Tourism Management.

Admission Requirements

Normal UC admission requirements to an undergraduate course.

Additional Admission Requirements

Refer to individual courses.

Assumed Knowledge

Refer to individual courses.

Information on admission closing dates can be found here.

Course Requirements

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In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course

Awards

Award(s) Official Abbreviation
Bachelor of Commerce BCom
Bachelor of Communication in Media and Public Affairs BComm Media&PubAffairs

Alternate Exit Awards

Bachelor of Communication in Media and Public Affairs Bachelor of Commerce

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.


Professional Accreditation

For the Bachelor of Commerce: This course is accredited by CPA Australia and the Chartered Accountants Australia and New Zealand (CAANZ). The Financial Planning major is accredited by the Financial Planning Association of Australia (FPA).

Course Learning Outcomes

Course Objectives Graduate Qualities
Purpose

Graduates of the Bachelor of Commerce/Bachelor of Communication in Media and Public Affairs will have acquired in-depth disciplinary knowledge and a cohesive set of cognitive, technical and strategic skills in media and public affairs and one or more of the following areas in commerce: Accounting, Banking & Financial Services, Business Administration, Economics, Financial Planning, Human Resource Management, Information Systems, International Business, Marketing Management, Public Sector Management, or Tourism Management.

The program is designed to produce graduates with professional attributes appropriate to their intended careers. This degree also prepares students for postgraduate studies.
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Knowledge

Graduates who complete this degree will obtain an in-depth knowledge of relevant disciplinary theory and practices, as well as the practical application of these in media and public affairs and in one or more of the commerce discipline areas listed above. In addition, graduates will have a broad understanding of concepts which are fundamental to commerce, such as statistics, commercial law, information systems, management, plus the interrelationships between government and business.
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Skills

Graduates will develop:
the cognitive skills required to critically analyze, evaluate and synthesize concepts and theories acquired in media and public affairs plus one or more of the commerce discipline areas identified above;
the technical and generic skills required to master a range of communication skills and media research methodologies as well as apply discipline-specific technologies in one or more of the commerce discipline areas;
the independent learning skills needed to stay up-to-date with advances in theoretical frameworks and professional practices after graduation;
the personal skills required to provide professional advice in the discipline or disciplines they choose to study. Graduates will be able to exercise critical thinking and applied analytical skills in identifying which information is relevant to specific decisions being made. They will also be able to identify whether they have all relevant information when advising clients or management, and have the ability to succinctly request or obtain missing information;
the communication skills needed to present a clear, coherent and independent exposition of knowledge and ideas to a variety of stakeholders using technical and non-technical language, depending on the audience.
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Course Duration

Standard eight semesters full-time or equivalent. Maximum twenty semesters.

Honours

Refer to individual courses.

UCC Pathway

Diploma of Business; Diploma of Business Extended; Diploma of Communication; Diploma of Communication Extended.

Offerings

  • 2019->UC - Canberra, Bruce-Internal
  • Past Offerings
    • 2013->UC - Canberra, Bruce-Internal
    • 2014->UC - Canberra, Bruce-Internal
    • 2015->UC - Canberra, Bruce-Internal
    • 2016->UC - Canberra, Bruce-Internal
    • 2017->UC - Canberra, Bruce-Internal
    • 2018->UC - Canberra, Bruce-Internal

Enrolment Numbers

View the number of student enrolments for this course for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Business, Government and Law
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