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Bachelor of Commerce/Bachelor of Communication in Public Relations - 233JA

Course Code: 233JA
Course Version: 2
Location: UC - Canberra, Bruce
Faculty: Faculty of Business, Government & Law
Discipline(s): School of Management
Discipline of Communication and Media
UAC Code: 361456
CRICOS Code: 077609G
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 5.5

Crunch the strategy and the numbers with this double degree

A career in PR is not just about professional skills. It requires strategic, ethics-savvy individuals who are able to work sensitively and responsibility amid a range of complex political, cultural, social and media environments. Sound like you?

This qualification will lead you on an exploration of the conceptual foundations of public relations, teach you valuable problem solving and research methodology and develop your top-notch presentation skills.

Combined with a Bachelor of Commerce (where you can choose from electives including accounting, economics, international business or public sector management that will grant you CPA and CAANZ Accreditation), and an industry internship in a relevant business, government agency or not-for-profit organization, you’ll be fighting (job) fit for your new role as PR-Whizz-Employee-of-the-Future before you can say “press release”!

Combine a Bachelor of Commerce / Bachelor of Communication in Public Relations at UC and you will:

  • acquire in-depth disciplinary knowledge and a cohesive set of cognitive, technical and strategic skills in public relations and in a range of commerce majors
  • obtain an in-depth knowledge of relevant disciplinary theory and practices, as well as the practical application of these in your chosen discipline
  • have a broad understanding of concepts which are fundamental to commerce, including statistics, commercial law, information systems, management and the interrelationships between government and business
  • acquire the communication skills needed to present a clear, coherent and independent exposition of knowledge and ideas to a variety of stakeholders, using technical and non-technical language.

Work-integrated learning

In this course, you can undertake a workplace internship as part of the Faculty of Business, Government & Law’s commitment to supporting work integrated learning, which will enhance your employability and ensure you’re armed with the right mix of skills and knowledge to take a super-confident leap into your future career.

Career opportunities

Opportunities exist for Bachelor of Commerce / Bachelor of Communication in Public Relations graduates in a range of sectors, including as a:

  • Media and Communications Manager
  • Marketing Communications Manager
  • Event Manager
  • Advertising Manager
  • Public Relations Manager
  • Brand Manager
  • Related careers in Accounting, Economics, Finance, Human Resource Management, Information Systems and Taxation.

Course specific information

Applicants must meet normal university requirements for admission to an undergraduate degree course.

Enquiries

Prospective Domestic Students
Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226)
Prospective International Students
Email international@canberra.edu.au or Phone +61 2 6201 5342
Current and Commencing Students
In person, Student Centre Building 1 (take a BGL Faculty course advice ticket) or Email bglstudent@canberra.edu.au

Admission Requirements

Normal UC admission requirements to an undergraduate course.

Additional Admission Requirements

Refer to individual courses.

Assumed Knowledge

Refer to individual courses.

Periods Course is Open to New Admissions

Year Location Domestic International
2017 UC Canberra - Bruce Campus Semester 1
Semester 2
Semester 1
Semester 2
2018 UC Canberra - Bruce Campus Semester 1
Semester 2
Semester 1
Semester 2
2019 UC Canberra - Bruce Campus Semester 1
Semester 2
Semester 1
Semester 2

Information on admission closing dates can be found here.

Course Requirements

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Information for Current Students

There are previous versions of this course. As a current student you will complete the requirements for the course that were in place when you commenced. Click on the relevant link below to view the requirements of your version of the course.

Awards

Award(s) Official Abbreviation
Bachelor of Commerce BCom
Bachelor of Communication in Public Relations BComm PubRel

Alternate Exit Awards

Bachelor of Commerce Bachelor of Communication in Public Relations

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

The University offers a wide range of delivery options to help you balance study with other commitments. Units within this degree may be available to be studied in the following delivery modes:

    UC - Canberra, Bruce

      Flexible: The unit combines online study with optional on-campus, face to face activities.
      Placement: The unit involves an internship, practicum or other work place experience program. Some on-campus, face to face activity may also be required.
      On Campus: The unit is delivered on-campus and face to face, supplemented with online content. Most classes are run on weekdays and during business hours.
      Online: The unit is studied completely online. On-campus, face to face interaction is not required.
      Research Project: The unit is focused on the delivery of a research project. Attendance at regular classes is not required, however some on-campus, face to face activity may be necessary.

    UC - Canberra, Bruce

      Flexible: The unit combines online study with optional on-campus, face to face activities.
      Placement: The unit involves an internship, practicum or other work place experience program. Some on-campus, face to face activity may also be required.
      On Campus: The unit is delivered on-campus and face to face, supplemented with online content. Most classes are run on weekdays and during business hours.
      Online: The unit is studied completely online. On-campus, face to face interaction is not required.
      Research Project: The unit is focused on the delivery of a research project. Attendance at regular classes is not required, however some on-campus, face to face activity may be necessary.

To find out more about delivery modes that are available for units in this course please visit

Information for Fee Paying Students

Year Domestic International
2017 CSP $24,500
2018 CSP $30,500

The fees detailed above are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.

Professional Accreditation

This course is accredited by CPA Australia and the Chartered Accountants Australia and New Zealand (CAANZ). The Financial Planning major is accredited by the Financial Planning Association of Australia (FPA).

Course Learning Outcomes

Course Objectives Graduate Qualities
Purpose

Graduates of the Bachelor of Commerce/Bachelor of Communication in Public Relations will have acquired in-depth disciplinary knowledge and a cohesive set of cognitive, technical and strategic skills in public relations and one or more of the following areas in commerce: Accounting, Banking & Financial Services, Business Administration, Economics, Financial Planning, Human Resource Management, Information Systems, International Business, Marketing Management, Public Sector Management, or Tourism Management.

The program is designed to produce graduates with professional attributes appropriate to their intended careers. This degree also prepares students for postgraduate studies.
-
Knowledge

Graduates who complete this degree will obtain an in-depth knowledge of relevant disciplinary theory and practices, as well as the practical application of these in public relations and in one or more of the commerce discipline areas listed above. In addition, graduates will have a broad understanding of concepts which are fundamental to commerce, such as statistics, commercial law, information systems, management, plus the interrelationships between government and business.
-
Skills

Graduates will develop:
the cognitive skills required to critically analyze, evaluate and synthesize concepts and theories acquired in public relations plus one or more of the commerce discipline areas identified above;
the technical and generic skills required to master specialist professional communication techniques and apply discipline-specific technologies in one or more of the commerce discipline areas;
the independent learning skills needed to stay up-to-date with advances in theoretical frameworks and professional practices after graduation;
the personal skills required to provide professional advice in the discipline or disciplines they choose to study. Graduates will be able to exercise critical thinking and applied analytical skills in identifying which information is relevant to specific decisions being made. They will also be able to identify whether they have all relevant information when advising clients or management, and have the ability to succinctly request or obtain missing information;
the communication skills needed to present a clear, coherent and independent exposition of knowledge and ideas to a variety of stakeholders using technical and non-technical language, depending on the audience.
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Course Duration

Standard eight semesters full-time or equivalent. Maximum twenty semesters.

Honours

Refer to individual courses.

UCC Pathway

Diploma of Business; Diploma of Business Extended; Diploma of Communication; Diploma of Communication Extended.

Offerings

  • 2017->UC Bruce Campus-Internal
  • Past Offerings
    • 2016->UC Bruce Campus-Internal

Enrolment Numbers

View course numbers for previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Business, Government and Law
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