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Bachelor of Commerce/Bachelor of Communication in Public Relations - 233JA

Course Code: 233JA
Course Version: 1
Location:
Faculty: Faculty of Business, Government & Law
Discipline(s): School of Management
Discipline of Communication and Media
CRICOS Code: 077609G
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 6.0

Introduction

The growing field of public relations needs practitioners who not only have professional skills but are strategic, critical thinkers who know how to work sensitively and responsibly in complex political, cultural, social and media environments. For those reasons the Bachelor of Public Relations degree program focuses on providing graduates with critical awareness and ethical, work-ready skills for careers in business, consultancies, not-for-profit organisations and government agencies. The degree involves an exploration of the theoretical and conceptual foundations of public relations, its influence in contemporary organisations and society and its role in social and corporate responsibility. The program focuses on developing high level oral and written communications and presentation skills; analytical abilities for research, problem-solving, project planning and strategy development, and an understanding of the legal and organisational contexts in which graduates will work. It has a strong focus on work-integrated learning through the involvement of senior practitioners throughout the program, high-level industry experience of the teaching academics, opportunities to work on real projects with real clients throughout, and a well-recognised internship program which gives students invaluable experience in the workplace in their final year. The aim of the Bachelor of Commerce program is to develop business professionals who have the relevant knowledge and skills for admission to their respective professional communities but who are also equipped to solve problems within a multi-disciplinary business environment. Graduates will appreciate their chosen discipline in the context of the wider social, legal, economic and political environment. Students select one of the following Commerce majors: Accounting; Banking &Financial Service; Business Administration; Economics; Financial Planning; Human Resource Management; Information Systems; International Business; Marketing Management; Public Sector Management; Tourism Management.

Admission Requirements

Normal UC admission requirements to an undergraduate course.

Additional Admission Requirements

Refer to individual courses.

Assumed Knowledge

Refer to individual courses.

Information on admission closing dates can be found here.

Course Requirements

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In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course

Awards

Award(s) Official Abbreviation
Bachelor of Commerce BCom
Bachelor of Communication in Public Relations BComm PubRel

Alternate Exit Awards

Bachelor of Commerce Bachelor of Communication in Public Relations

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.


Professional Accreditation

This course is accredited by CPA Australia and the Chartered Accountants Australia and New Zealand (CAANZ). The Financial Planning major is accredited by the Financial Planning Association of Australia (FPA).

Course Learning Outcomes

Course Objectives Graduate Qualities
Purpose

Graduates of the Bachelor of Commerce/Bachelor of Communication in Public Relations will have acquired in-depth disciplinary knowledge and a cohesive set of cognitive, technical and strategic skills in public relations and one or more of the following areas in commerce: Accounting, Banking & Financial Services, Business Administration, Economics, Financial Planning, Human Resource Management, Information Systems, International Business, Marketing Management, Public Sector Management, or Tourism Management.

The program is designed to produce graduates with professional attributes appropriate to their intended careers. This degree also prepares students for postgraduate studies.
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Knowledge

Graduates who complete this degree will obtain an in-depth knowledge of relevant disciplinary theory and practices, as well as the practical application of these in public relations and in one or more of the commerce discipline areas listed above. In addition, graduates will have a broad understanding of concepts which are fundamental to commerce, such as statistics, commercial law, information systems, management, plus the interrelationships between government and business.
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Skills

Graduates will develop:
the cognitive skills required to critically analyze, evaluate and synthesize concepts and theories acquired in public relations plus one or more of the commerce discipline areas identified above;
the technical and generic skills required to master specialist professional communication techniques and apply discipline-specific technologies in one or more of the commerce discipline areas;
the independent learning skills needed to stay up-to-date with advances in theoretical frameworks and professional practices after graduation;
the personal skills required to provide professional advice in the discipline or disciplines they choose to study. Graduates will be able to exercise critical thinking and applied analytical skills in identifying which information is relevant to specific decisions being made. They will also be able to identify whether they have all relevant information when advising clients or management, and have the ability to succinctly request or obtain missing information;
the communication skills needed to present a clear, coherent and independent exposition of knowledge and ideas to a variety of stakeholders using technical and non-technical language, depending on the audience.
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Course Duration

Standard eight semesters full-time or equivalent. Maximum twenty semesters.

Honours

Refer to individual courses.

UCC Pathway

Diploma of Business; Diploma of Business Extended; Diploma of Communication; Diploma of Communication Extended.

Offerings

  • 2019->UC - Canberra, Bruce-Internal
  • Past Offerings
    • 2013->UC - Canberra, Bruce-Internal
    • 2014->UC - Canberra, Bruce-Internal
    • 2015->UC - Canberra, Bruce-Internal
    • 2016->UC - Canberra, Bruce-Internal
    • 2017->UC - Canberra, Bruce-Internal
    • 2018->UC - Canberra, Bruce-Internal

Enrolment Numbers

View the number of student enrolments for this course for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Business, Government and Law
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