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Bachelor of Communication in Advertising/Bachelor of Laws - 225JA

Course Code: 225JA
Course Version: 1
Location:
Faculty: Faculty of Business, Government & Law
Discipline(s): School of Law & Justice
Discipline of Communication and Media
CRICOS Code: 077623K
English Language Requirements: There are non-standard English language requirements for this course. To be eligible you must have an academic IELTS or equivalent of 6.5, with no band score below 6.0. Students who have undertaken all of their education in an English speaking country (as defined on UC website) are deemed to have met our English language proficiency requirements.

Introduction

This five year course prepares students for a career in advertising and marketing communication with legal responsibilities or as a law professional with marketing communication expertise. It provides outstanding employment opportunities.

The Advertising major combines a sound theoretical grounding in communication and media studies and research with a focused education in the theories, issues and skills pertaining to the advertising and marketing communication industry. Practical workshops are an integral part of the course.

The law majors, minors and practice units lead to a fully accredited Law degree that is the basis for admission to practice law in Australia. The focus is on corporate and commercial law, with minors in other areas to cater for student preferences. Students have the opportunity to be involved in UC's National Centre for Corporate Law, the national Institute of Governance and e-Justice and Court of the Future Networks. There are also possibilities of law internships and international study through linkages with law firms, governments and overseas universities.

Admission Requirements

Normal UC admission requirements to an undergraduate course.

Additional Admission Requirements

Refer to individual courses.

Assumed Knowledge

Refer to individual courses.

Information on admission closing dates can be found here.

Course Requirements

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In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course

Awards

Award(s) Official Abbreviation
Bachelor of Laws LLB
Bachelor of Communication in Advertising BComm Advt

Alternate Exit Awards

Bachelor of Communication in Advertising Bachelor of Laws

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.


Professional Accreditation

This program is recognised by the Supreme Court of the Australian Capital Territory and the State of New South Wales. Through mutual recognition, UC's degree may serve as the basis for admission in all Australian jurisdictions.

Through a program offered in conjunction with the College of Law, students may (in their final year of the Bachelor of Laws at UC) begin their Graduate Diploma in Legal Practice course that qualifies for them for admission. Arrangements exist for students to articulate into programs leading to admission in the UK and the United States.

Course Learning Outcomes

Course Objectives Graduate Qualities
- To provide students with a thorough understanding of the nature and functions of contemporary advertising and marketing communications. - Communicate and present arguments and ideas effectively;
- Select and use appropriate information and communication technology for analysis and enquiry.
- To provide practical workshops which are integral to the course supported by internships to improve professional skills. - Identify problems and analyse the main features of problems relevant to their professional field;
- Demonstrate entrepreneurial skills including creativity, initiative, adaptability, leadership, resourcefulness;
- Create and present new ideas;
- Express knowledge, ideas and opinions in their professional field, both orally and in written form, with confidence and clarity;
- Working independently and with others;
- Work with others as part of a group; and
- Work sensitively and co-operatively with diverse stakeholders.
- To provide electives in social science, humanities, business or creative arts. - Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practice their specialisation.
- To provide professional subjects which are supported by broad-based foundation units to inform communication theory within the context of society and consumerism. - Apply concepts, principles and professional methodologies to professional communication tasks.
- Understand the social and professional influence of advertising and marketing communications and their role in ethical practice.
Knowledge:
1. Graduates will have a broad and coherent theoretical and technical knowledge of the discipline of law, suitable for entering the legal profession or undertaking other careers involving legal work. The course will provide students with a program of study and learning to satisfy the academic requirements for admission to legal practice.
2. Students will also undertake an in depth study of selected areas of law, including the Priestly 11 units, and in chosen law electives, with an emphasis on commercial law and/or justice studies.
3. In addition to the above, students graduating with Honours will have developed the ability to independently identify and provide solutions to complex legal problems.
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Skills
1. Communication
The ability to present knowledge, ideas and opinions effectively and communicate within and across professional and cultural boundaries
- Communicate, both orally and in writing, in ways that are effective, appropriate and persuasive for legal and non-legal audiences
- Ability to communicate in plain English
- Ability to engage with culturally diverse audiences
- Appreciation and adaptability to the communication context, including genre and audience

2. Analysis and inquiry
The ability to gather information, and to analyse and evaluate information and situations in a systematic, creative and insightful way
- Develop intellectual and practice skills to identify, research, evaluate and synthesise relevant factual, legal and policy issues, drawing on a range of sources
- Legal referencing skills and ethical academic practice
- Engage in critical analysis and make a reasoned choice among alternatives

3. Problem Solving
The ability to apply problem-solving processes in novel situations; to identify and analyse problems, then formulate and implement solutions
- Identify and articulate legal issues in a text or scenario
- Apply legal reasoning and research to generate appropriate responses to legal issues
- Think creatively in approaching legal issues and solutions, including both adversarial and non-adversarial options

4. Working independently and with others
The ability to plan their own work, be self-directed, and use interpersonal skills and attitudes to work collaboratively
- Use interpersonal skills to collaborate effectively in teams
- Learn and work independently, including directing aspects of learning and effective management of times and workload
- Reflect on capabilities and performance and develop self-awareness
- Make use of feedback to support personal and professional development

5. Professionalism
The capacity and intention to use professional knowledge and skills ethically and responsibly, for the benefit of others and the environment
- Appreciate the principles and values of justice and ethical practice in legal professional roles
- Understand and be able to apply ethical approaches to decision-making
- Recognise and reflect upon ethical issues likely to arise in professional contexts
- Recognise and reflect upon the professional responsibilities of lawyers in promoting justice and in service to the community
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Application of Knowledge and Skills:
Graduates will have applied their knowledge and skills to analyse and solve legal problems, both in writing and orally (through presentations and mooting programs). They will have undertaken complex legal research tasks, made suggestions for law reform, and reflected upon ethical issues.

Graduates who have completed with Honours will have developed a research proposal and written a thesis.
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Course Duration

Standard ten semesters full-time or equivalent. Maximum twenty-four semesters.

Honours

Refer to individual courses.

UCC Pathway

Diploma of Communication; Diploma of Communication Extended.

Offerings

  • 2019->UC - Canberra, Bruce-Internal
  • Past Offerings
    • 2013->UC - Canberra, Bruce-Internal
    • 2014->UC - Canberra, Bruce-Internal
    • 2015->UC - Canberra, Bruce-Internal
    • 2016->UC - Canberra, Bruce-Internal
    • 2017->UC - Canberra, Bruce-Internal
    • 2018->UC - Canberra, Bruce-Internal

Enrolment Numbers

View the number of student enrolments for this course for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Business, Government and Law
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