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Bachelor of Arts in International Studies/Bachelor of Communication in Public Relations - 224JA

Course Code: 224JA
Course Version: 3
Location: UC - Canberra, Bruce
Faculty: Faculty of Arts and Design
Discipline(s): Discipline of Communication and Media
UAC Code: 362336
CRICOS Code: 077622M
ATAR 60
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 5.5

Become a PR guru – on a global level!

Is this your ultimate job description? “A PR professional with one of the world’s top global organisations, who has top-notch language proficiency, accomplished presentation techniques and an ability to work ethically and responsibly in complex political, cultural, social and media environments”.

If it’s a yes, then look no further than this Double Degree. In this course you’ll learn about cross-cultural negotiation, strategy development and risk assessment, and you’ll examine the interplay of cultural, political and economic forces across the globe. Enhanced by an international exchange semester, you’ll also have the opportunity to work on real projects for real clients (dust off that passport!), and after graduation, be eligible for professional PRIA membership.

Combine a Bachelor of Arts in International Studies / Bachelor of Communication in Public Relations at UC and you will:

  • acquire the essential analytical skills for research, problem-solving, project-planning and strategy development
  • gain an in-depth knowledge of cultural diversity and socio-economic changes within the context of globalization
  • have the ability to work sensitively and responsibly in complex political, cultural, social and media environments
  • gain a well-rounded understanding of the social, political and cultural domestic and global contexts in which public relations is practiced
  • develop a conceptual and practical understanding of ethical practice, social responsibility and the legal frameworks of public relations
  • acquire an understanding of the principles of risk and crisis and of political communication in the context of professional practice.

Work-integrated learning

In this course, you can undertake an internship unit as part of the Faculty of Arts and Design’s commitment to supporting work-integrated learning, which will enhance your employability and ensure you’re armed with the right mix of skills and knowledge to take a super-confident leap into your future career.

Career opportunities

Opportunities exist for Bachelor of Arts in International Studies / Bachelor of Communication in Public Relations graduates in a range of domestic and international sectors including in:

  • International Business
  • Government Agencies (including Foreign Affairs)
  • Investment Banking
  • Financial Institutions
  • United Nations Agencies
  • Journalism and Media
  • Tourism and Trade
  • Humanitarian Aid
  • Human Rights Organisations
  • International Development Organisations

Course specific information

Applicants must meet normal university requirements for admission to an undergraduate degree course.

Enquiries

Current and Commencing Students
Email artsanddesign.enquiries@canberra.edu.au or Phone (02) 6201 2570 or 6206 3887
Prospective International Students
Email international@canberra.edu.au or Phone +61 2 6201 5342
Prospective Domestic Students
Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226)

Admission Requirements

Normal UC requirements for admission to an undergraduate course.

Additional Admission Requirements

None.

Assumed Knowledge

Refer to individual courses.

Periods Course is Open to New Admissions

Year Location Domestic International
2017 UC - Canberra, Bruce Semester 1
Winter Term
Semester 2
Semester 1
Semester 2
2018 UC - Canberra, Bruce Semester 1
Winter Term
Semester 2
Semester 1
Semester 2
2019 UC - Canberra, Bruce Semester 1
Winter Term
Semester 2
Semester 1
Semester 2

Information on admission closing dates can be found here.

Course Requirements

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Information for Current Students

There are previous versions of this course. As a current student you will complete the requirements for the course that were in place when you commenced. Click on the relevant link below to view the requirements of your version of the course.

Awards

Award(s) Official Abbreviation
Bachelor of Arts in International Studies BA IntlSt
Bachelor of Communication in Public Relations BComm PubRel

Alternate Exit Awards

Bachelor of Communication in Public Relations Bachelor of Arts in International Studies

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

The University offers a wide range of delivery options to help you balance study with other commitments. Units within this degree may be available to be studied in the following delivery modes:

    UC - Canberra, Bruce

      Flexible: The unit combines online study with optional on-campus, face to face activities.
      Intensive: The unit is delivered on-campus and face to face in concentrated time blocks.
      Placement: The unit involves an internship, practicum or other work place experience program. Some on-campus, face to face activity may also be required.
      On Campus: The unit is delivered on-campus and face to face, supplemented with online content. Most classes are run on weekdays and during business hours.
      Online: The unit is studied completely online. On-campus, face to face interaction is not required.

To find out more about delivery modes that are available for units in this course please visit

Information for Fee Paying Students

Year Domestic International
2017 CSP $23,590
2018 CSP $25,400

The fees detailed above are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.

Professional Accreditation

The Bachelor of Communication in Public Relations is accredited by the Public Relations Institute of Australia (PRIA). Students are eligible to become professional Associate Members immediately on graduation and full Members after two years of professional practice. The restructured degree will need to go through a re-accreditation process.

Course Learning Outcomes

Course Objectives Graduate Qualities
The course gives students an opportunity to attain interdisciplinary understanding of global issues. It helps them understand the connection between geography, history, politics and cultures of global communities. Problem solving: ability to apply problem-solving processes in novel situations identify, analyse problems then formulate, implement solutions.

Analysis and inquiry: ability to gather information, analyse and evaluate information and situations in a systematic, creative and insightful way.
The course develops students' ability to understand and analyse current world events, by contextualising and communicating them in relation to relevant global developments and processes. Analysis and inquiry: ability to gather information, analyse and evaluate information and situations in a systematic, creative and insightful way.

Problem solving: ability to apply problem-solving processes in novel situations identify, analyse problems then formulate, implement solutions.
The course introduces students to a range of academic fields and approaches its themes and topics from a variety of multi-disciplinary perspectives, and improves their ability to engage in critical analysis of knowledge and practices. Communication: ability present knowledge, ideas and opinions effectively and communicate within and across professional and cultural boundaries.

Working independently and with others: ability to plan own work, be self-directed, use interpersonal skills and attitude to work collectively.

Analysis and inquiry: ability to gather information, analyse and evaluate information and situations in a systematic, creative and insightful way.

Problem solving: ability to apply problem-solving processes in novel situations identify, analyse problems then formulate, implement solutions.
Students will have the analytical skills required to understand and evaluate the global socio-economic impact on cultures and communities. Analysis and inquiry: ability to gather information, analyse and evaluate information and situations in a systematic, creative and insightful way.

Problem solving: ability to apply problem-solving processes in novel situations identify, analyse problems then formulate, implement solutions.

Professionalism and social responsibility: capacity and intention to use professional knowledge and skills ethically and responsibly, for the benefits of others and the environment.
The course equips students with skills needed for generation of creative ideas and problem solving. The course provides an internship unit and a minor in professional skills which aims to develop skills needed in workplaces. Communication: ability present knowledge, ideas and opinions effectively and communicate within and across professional and cultural boundaries.

Working independently and with others: ability to plan own work, be self-directed, use interpersonal skills and attitude to work collectively.

Analysis and inquiry: ability to gather information, analyse and evaluate information and situations in a systematic, creative and insightful way.

Problem solving: ability to apply problem-solving processes in novel situations identify, analyse problems then formulate, implement solutions.
That students graduate with:
- A well-rounded understanding of the social, political and cultural domestic and global contexts in which public relations is practised;
- The skills and knowledge to operate as an entry-level public relations practitioner;
- An understanding of the theoretical principles that apply to modern public relations practice;
- A conceptual and practical understanding of ethical practice, social responsibility and legal frameworks for public relations;
- Experience in a professional public relations environment through a compulsory internship;
- An understanding of, and basic competence in, media research methods and the ability to apply these to research tasks;
- An understanding of the principles of risk and crisis and of political communication in the context of professional practice;
- High level written and oral communication skills, the ability to think critically and the capacity to identify, analyse and use information relevant to professional practice.
Communication:
a) High order written and oral communication skills relevant to professional practice;
b) Mastery of specialist professional communication techniques;
c) Understanding of strategic professional practice and leadership;
d) Ability to take direction.

Working independently and with others:
a) Development of initiative and resilience;
b) Work sensitively and co-operatively with diverse stakeholders;
c) Develop interpersonal skills to enable the establishment and maintenance of good working relationships.

Analysis and enquiry:
a) Identify and analyse information relevant to professional practice;
b) Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practise their specialisation;
c) Apply concepts, principles and professional methodologies to professional communication tasks.

Problem Solving:
a) Examine and question information relevant to professional communication tasks;
b) Analyse and explain contexts in which they practice;
c) Assess and evaluate professional communication outcomes;
d) Think critically and creatively when developing responses.

Professionalism and social responsibility:
a) Understand the social and professional influence of public relations and its role in ethical practice;
b) Understand the diverse needs of stakeholders and socially responsible approaches to communications with them;
c) Differentiate between ethical and non-ethical practice.

Course Duration

Standard eight semesters full-time or equivalent. Maximum twenty semesters.

Honours

Refer to individual courses.

Related Courses (Double Degrees, Nested Courses and Alternative Exits)

Bachelor of Arts in International Studies Bachelor of Communication in Public Relations

Offerings

  • 2017->UC Bruce Campus-Internal
  • Past Offerings
    • 2013->UC Bruce Campus-Internal
    • 2014->UC Bruce Campus-Internal
    • 2015->UC Bruce Campus-Internal
    • 2016->UC Bruce Campus-Internal

Enrolment Numbers

View course numbers for previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Arts and Design
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