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Bachelor of Graphic Design/Bachelor of Communication in Advertising - 220JA

Course Code: 220JA
Course Version: 1
Location: UC - Canberra, Bruce
Faculty: Faculty of Arts and Design
Discipline(s): Discipline of Creative and Cultural Practice
Discipline of Communication and Media
UAC Code: 363116
CRICOS Code: 077631K
ATAR 60
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 5.5

A creative career? It’s all about communication.

Dreaming of a career as a multi-media developer, creative director, copywriter or (why not channel your artistic entrepreneur) as the head honcho of your own graphic design business? This qualification will ensure you’re technically and strategically equipped for the multi-faceted and rapidly evolving design and communications industry.

Immerse yourself in this highly engaging Double Degree and you’ll be able to conceptualise design in a variety of contexts and media, explore brand development, media engagement and cross-platform digital communication, and of course, ‘sell’ your conceptual ideas like a first-rate advertising guru.

But wait! Hold onto that stylus, because you’ll also have the opportunity of engaging in a professional internship or consultancy project that will have you participating in off-site workshops, excursions and even overseas study tours. Designer Extraordinaire? Yes, you are.

Combine a Bachelor of Graphic Design / Bachelor of Communication in Advertising at UC and you will:

  • be able to produce designs in a wide variety of contexts and media, including in the areas of print, packaging, video, environmental, web and interface for desktop and mobile devices
  • develop in-depth knowledge and skills in communication and advertising strategy
  • integrate the conceptual, technical and theoretical aspects of graphic design
  • focus on strategic brand development, media engagement and cross-platform digital communication
  • understand the societal, consumer and creative principles that underpin marketing communication.

Work-integrated learning

In this course, you can undertake consultancy projects or a workplace internship as part of the Faculty of Arts and Design’s commitment to supporting work-integrated learning, which will enhance your employability and ensure you’re armed with the right mix of skills and knowledge to take a super-confident leap into your future career.

Career opportunities

Opportunities exist for Bachelor of Graphic Design / Bachelor of Communication in Advertising graduates in the advertising, government, not-for-profit and public and private enterprise sectors, including as a:

  • Multimedia Developer
  • Art Director
  • Graphic Designer
  • Creative Director
  • Illustrator
  • Copywriter
  • Desktop Publisher
  • Production Manager
  • Ad Executive
  • Creative Consultant
  • Design Educator
  • Entrepreneur

Course specific information

Applicants must meet normal university requirements for admission to an undergraduate degree course.

Enquiries

Prospective Domestic Students
Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226)
Prospective International Students
Email international@canberra.edu.au or Phone +61 2 6201 5342
Current and Commencing Students
Email artsanddesign.enquiries@canberra.edu.au or Phone (02) 6201 2570 or 6206 3887

Admission Requirements

Normal UC admission requirements to an undergraduate course.

Additional Admission Requirements

Refer to individual courses.

Assumed Knowledge

Refer to individual courses.

Periods Course is Open to New Admissions

Year Location Domestic International
2017 UC - Canberra, Bruce Semester 1
Winter Term
Semester 2
Semester 1
Semester 2
2018 UC - Canberra, Bruce Semester 1
Semester 1
2019 UC - Canberra, Bruce Semester 1
Semester 1

Information on admission closing dates can be found here.

Credit Arrangements

Credit arrangements (if available) for this course can be found on the University's Credit Search website.

Course Requirements

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Awards

Award(s) Official Abbreviation
Bachelor of Graphic Design B GraphicDes
Bachelor of Communication in Advertising BComm Advt

Alternate Exit Awards

Bachelor of Communication in Advertising Bachelor of Graphic Design

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

The University offers a wide range of delivery options to help you balance study with other commitments. Units within this degree may be available to be studied in the following delivery modes:

    UC - Canberra, Bruce

      Flexible: The unit combines online study with optional on-campus, face to face activities.
      Intensive: The unit is delivered on-campus and face to face in concentrated time blocks.
      Placement: The unit involves an internship, practicum or other work place experience program. Some on-campus, face to face activity may also be required.
      On Campus: The unit is delivered on-campus and face to face, supplemented with online content. Most classes are run on weekdays and during business hours.
      Online: The unit is studied completely online. On-campus, face to face interaction is not required.

To find out more about delivery modes that are available for units in this course please visit

Information for Fee Paying Students

Year Domestic International
2017 CSP $31,980
2018 CSP $30,450

The fees detailed above are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.

Professional Accreditation

None.

Course Learning Outcomes

Course Objectives Graduate Qualities
Cultural and critical understanding of graphic design practice, media forms and production techniques in the national and international contexts; 1. Communication;
2. Analysis and inquiry;
5. Professionalism and social responsibility.
Ability to work with current and emerging design technologies to produce creative, engaging and accessible graphic media; 1. Communication;
3. Problem solving;
4. Working independently and with others;
5. Professionalism and social responsibility.
Ability to identify, evaluate, and adapt concepts and techniques from a range of sources for a variety of contexts; 2. Analysis and inquiry;
3. Problem solving;
4. Working independently and with others.
Ability to work independently and as a productive member of an interdisciplinary team; 1. Communication;
3. Problem solving;
4. Working independently and with others;
5. Professionalism and social responsibility.
Ability to define and communicate a clear rationale for design decisions to both expert and non-expert audiences. 1. Communication;
2. Analysis and inquiry.
An ability to explore and resolve problems beyond the existing knowledge base. An approach to learning that encourages the development of creativity. An ability to communicate ideas to others and to identify the most suitable media for such communication. 1. Communication;
2. Information literacy and numeracy;
4. Problem solving.
An understanding of current information technology and in particular of the software used in the design profession to explore and communicate ideas. 1. Communication;
3. Information and communication technology.
An understanding of the position and role of the profession in the wider community. An awareness of the associated design disciplines and how Graphic Design can interact with them. An awareness of the imperatives of sustainable design and an understanding of professional responsibilities and ethical behaviour. 5. Working with others;
6. Effective workplace skills;
7. Professional ethics;
Social responsibility.
The ability to relate to other professionals in mono or multi-disciplinary teams.
To develop an attitude to design which recognises that change is constant and that a personal commitment to skills maintenance is essential.
5. Working with others;
8. Lifelong learning;
Personal attributes.
- To provide students with a thorough understanding of the nature and functions of contemporary advertising and marketing communications. - Communicate and present arguments and ideas effectively.
Select and use appropriate information and communication technology for analysis and enquiry.
- To provide practical workshops which are integral to the course supported by internships to improve professional skills. - Identify problems and analyse the main features of problems relevant to their professional field;
- Demonstrate entrepreneurial skills including creativity, initiative, adaptability, leadership, resourcefulness;
- Create and present new ideas;
- Express knowledge, ideas and opinions in their professional field, both orally and in written form, with confidence and clarity;
- Working independently and with others;
- Work with others as part of a group;
- Work sensitively and co-operatively with diverse stakeholders.
- To provide electives in social science, humanities, business or creative arts. - Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practice their specialisation.
- To provide professional subjects which are supported by broad-based foundation units to inform communication theory within the context of society and consumerism. - Apply concepts, principles and professional methodologies to professional communication tasks;
- Understand the social and professional influence of advertising and marketing communications and their role in ethical practice.

Course Duration

Standard eight semesters full-time or equivalent. Maximum twenty semesters.

Honours

Refer to individual courses.

UCC Pathway

Diploma of Design; Diploma of Communication; Diploma of Communication Extended.

Offerings

  • 2017->UC Bruce Campus-Internal
  • Past Offerings
    • 2013->UC Bruce Campus-Internal
    • 2014->UC Bruce Campus-Internal
    • 2015->UC Bruce Campus-Internal
    • 2016->UC Bruce Campus-Internal

Enrolment Numbers

View course numbers for previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Arts and Design
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