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Bachelor of Arts/Bachelor of Communication in Public Relations - 219JA

Course Code: 219JA
Course Version: 1
Location: UC - Canberra, Bruce
Faculty: Faculty of Arts and Design
Discipline(s): Discipline of Communication and Media
UAC Code: 362106
CRICOS Code: 077618G
ATAR 60
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 5.5

Self-promote your way towards a Public Relations career

Whether your interests lie in vocational or professional employment, this double degree will fine-tune your ability to think strategically and creatively and evaluate complex communication issues in the public relations sphere.

Gain a well-rounded understanding of the diverse needs of stakeholders and the role of PR in ethical practice, and you’ll be able to effectively communicate across a range of professional and cultural boundaries (including in the can’t-be-ignored digital media sphere). Open elective units, project work and a compulsory internship will further sharpen your skill set, and after graduation, you can gain accreditation with the Public Relations Institute of Australia (PRIA). Now that’s PR spin!

Combine a Bachelor of Arts / Bachelor of Communication in Public Relations at UC and you will:

  • present knowledge, ideas and opinions effectively and communicate within and across professional and cultural boundaries
  • have the ability to gather information and to analyse and evaluate information and situations in a systematic, creative and insightful way
  • understand the social and professional influence of public relations and its role in ethical practice
  • understand the diverse needs of stakeholders and socially responsible approaches to communications with them
  • have a well-rounded understanding of the social, political and cultural domestic and global contexts in which public relations is practised.

Work-integrated learning 

In this course, you can undertake a workplace internship as part of the Faculty of Arts and Design’s commitment to supporting work-integrated learning, which will enhance your employability and ensure you’re armed with the right mix of skills and knowledge to take a super-confident leap into your future career.

Career opportunities

  • Opportunities exist for Bachelor of Arts / Bachelor of Communication in Public Relations graduates in a range of sectors, including:
  • Government Departments and Agencies
  • Charities and Not-For-Profit Organisations
  • Community Groups
  • Corporate Businesses

Course specific information

Applicants must meet normal university requirements for admission to an undergraduate degree course.

Enquiries

Prospective Domestic Students
Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226)
Prospective International Students
Email international@canberra.edu.au or Phone +61 2 6201 5342
Current and Commencing Students
Email artsanddesign.enquiries@canberra.edu.au or Phone (02) 6201 2570 or 6206 3887

Admission Requirements

Normal UC admission requirements to an undergraduate course.

Additional Admission Requirements

Refer to individual courses.

Assumed Knowledge

Refer to individual courses.

Periods Course is Open to New Admissions

Year Location Domestic International
2017 UC - Canberra, Bruce Semester 1
Semester 2
Semester 1
Semester 2
2018 UC - Canberra, Bruce Semester 1
Semester 1
2019 UC - Canberra, Bruce Semester 1
Semester 1

Information on admission closing dates can be found here.

Course Requirements

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Awards

Award(s) Official Abbreviation
Bachelor of Arts BA
Bachelor of Communication in Public Relations BComm PubRel

Alternate Exit Awards

Bachelor of Arts Bachelor of Communication in Public Relations

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

The University offers a wide range of delivery options to help you balance study with other commitments. Units within this degree may be available to be studied in the following delivery modes:

    UC - Canberra, Bruce

      Flexible: The unit combines online study with optional on-campus, face to face activities.
      Intensive: The unit is delivered on-campus and face to face in concentrated time blocks.
      Placement: The unit involves an internship, practicum or other work place experience program. Some on-campus, face to face activity may also be required.
      On Campus: The unit is delivered on-campus and face to face, supplemented with online content. Most classes are run on weekdays and during business hours.
      Online: The unit is studied completely online. On-campus, face to face interaction is not required.
      Research Project: The unit is focused on the delivery of a research project. Attendance at regular classes is not required, however some on-campus, face to face activity may be necessary.

To find out more about delivery modes that are available for units in this course please visit

Information for Fee Paying Students

Year Domestic International
2017 CSP $23,740
2018 CSP $25,400

The fees detailed above are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.

Professional Accreditation

The Bachelor of Communication in Public Relations is accredited by the Public Relations Institute of Australia (PRIA). Students are eligible to become professional Associate Members immediately on graduation and full Members after two years of professional practice. The restructured degree will need to go through a re-accreditation process.

Course Learning Outcomes

Course Objectives Graduate Qualities
To provide students with a flexible preparation for many areas of vocational and professional employment, as well as the broad perspective required for informed citizenship through an in-depth understanding of three discipline areas.

The course aims to equip students with a range of skills necessary for being an independent thinker, and to improve your ability to deal confidently and effectively with complex reasoning, argumentation and divergent thinking.

Further, the course aims to develop students' capacities to analyse and evaluate complex arguments, to construct strong and convincing arguments and to communicate those arguments effectively. It also aims to develop skills needed for idea generation and creative problem solving.

The course provides foundation units in the first year to develop all the essential generic skills as listed in the UC Generic Skills Policy.

The UC Generic Skills are also developed across the three Majors. While some units in some Majors focus on a few of the Generic Skills, by the completion of a Major, all the skills have been developed. These skills are developed in a general (Foundation units) and discipline specific way (Majors and Open Electives).

The course also provides open electives from any discipline within the University of Canberra.
1. Communication:
The ability to present knowledge, ideas and opinions effectively and communicate within and across professional and cultural boundaries.

2. Analysis and inquiry:
The ability to gather information, and to analyse and evaluate information and situations in a systematic, creative and insightful way.

3. Problem solving:
The ability to apply problem-solving processes in novel situations; to identify and analyse problems then formulate and implement solutions.

4. Working independently and with others:
The ability to plan their own work, be self-directed, and use interpersonal skills and attitudes to work collaboratively.

5. Professionalism and social responsibility:
The capacity and intention to use professional knowledge and skills ethically and responsibly, for the benefit of others and the environment.
That students graduate with:
- A well-rounded understanding of the social, political and cultural domestic and global contexts in which public relations is practised:
- The skills and knowledge to operate as an entry-level public relations practitioner;
- An understanding of the theoretical principles that apply to modern public relations practice;
- A conceptual and practical understanding of ethical practice, social responsibility and legal frameworks for public relations;
- Experience in a professional public relations environment through a compulsory internship;
- An understanding of, and basic competence in, media research methods and the ability to apply these to research tasks;
- An understanding of the principles of risk and crisis and of political communication in the context of professional practice;
- High level written and oral communication skills, the ability to think critically and the capacity to identify, analyse and use information relevant to professional practice.
Communication:
a) High order written and oral communication skills relevant to professional practice;
b) Mastery of specialist professional communication techniques;
c) Understanding of strategic professional practice and leadership;
d) Ability to take direction.

Working independently and with others:
a) Development of initiative and resilience;
b) Work sensitively and co-operatively with diverse stakeholders;
c) Develop interpersonal skills to enable the establishment and maintenance of good working relationships.

Analysis and enquiry:
a) Identify and analyse information relevant to professional practice;
b) Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practise their specialisation;
c) Apply concepts, principles and professional methodologies to professional communication tasks.

Problem Solving:
a) Examine and question information relevant to professional communication tasks;
b) Analyse and explain contexts in which they practice;
c) Assess and evaluate professional communication outcomes;
d) Think critically and creatively when developing responses;

Professionalism and social responsibility:
a) Understand the social and professional influence of public relations and its role in ethical practice;
b) Understand the diverse needs of stakeholders and socially responsible approaches to communications with them;
c) Differentiate between ethical and non-ethical practice.

Course Duration

Standard eight semesters full-time or equivalent. Maximum twenty semesters.

Honours

Refer to individual courses.

UCC Pathway

Diploma of Communication; Diploma of Communication Extended; Diploma of International Studies; Diploma of International Studies Extended.

Offerings

  • 2017->UC Bruce Campus-Internal
  • Past Offerings
    • 2013->UC Bruce Campus-Internal
    • 2014->UC Bruce Campus-Internal
    • 2015->UC Bruce Campus-Internal
    • 2016->UC Bruce Campus-Internal

Enrolment Numbers

View course numbers for previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Arts and Design
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