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Bachelor of Communication in Public Relations - 214JA

Course Code: 214JA
Course Version: 1
Location: UC - Canberra, Bruce
Faculty: Faculty of Arts and Design
Discipline(s): Discipline of Communication and Media
UAC Code: 362426
CRICOS Code: 076892G
ATAR 60
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 5.5

Be influential and inspire change

Do you have a passion for social issues? Keen to learn how government, businesses and community organisations gain power and influence public perception? Our Bachelor of Communication in Public Relations is ethically focused and gives you the knowledge and work-ready skills to play a strategic part in complex political, cultural, social and media environments of today.

Study a Bachelor of Communication in Public Relations at UC and you will:

  • gain a thorough, practical grounding in public relations and its role in social and corporate responsibility
  • develop high-level oral, written communications and presentation skills
  • master analytical techniques for research, problem solving, project planning and strategy development
  • grasp important legal and organisational frameworks
  • be taught by high-level industry experts
  • undertake real projects with professional clients.

Work-integrated learning

During your third year of study you will be offered the opportunity to participate in our communication internship program and gain valuable industry experience and a chance to establish professional connections.

Career opportunities

  • government departments and agencies
  • charities and not-for-profit organisations
  • community groups
  • corporate businesses

Course specific information

You may also choose to boost your CV by enrolling in a double degree:

  • 219JA Bachelor of Arts/Bachelor of Communication in Public Relations
  • 228JA Bachelor of Communication in Public Relations/Bachelor of Laws
  • 233JA Bachelor of Commerce/Bachelor of Communication in Public Relations.

Enquiries

Prospective Domestic Students
Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226)
Prospective International Students
Email international@canberra.edu.au or Phone +61 2 6201 5342
Current and Commencing Students
Email artsanddesign.enquiries@canberra.edu.au or Phone (02) 6201 2570 or 6206 3887

Admission Requirements

Normal UC admission requirements to an undergraduate course.

Additional Admission Requirements

None.

Assumed Knowledge

None.

Periods Course is Open to New Admissions

Year Location Domestic International
2017 UC - Canberra, Bruce Semester 1
Winter Term
Semester 2
Semester 1
Semester 2
2018 UC - Canberra, Bruce Semester 1
Winter Term
Semester 2
Semester 1
Semester 2
2019 UC - Canberra, Bruce Semester 1
Winter Term
Semester 2
Semester 1
Semester 2

Information on admission closing dates can be found here.

Credit Arrangements

Credit arrangements (if available) for this course can be found on the University's Credit Search website.

Course Requirements

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Awards

Award(s) Official Abbreviation
Bachelor of Communication in Public Relations BComm PubRel

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

The University offers a wide range of delivery options to help you balance study with other commitments. Units within this degree may be available to be studied in the following delivery modes:

    UC - Canberra, Bruce

      Flexible: The unit combines online study with optional on-campus, face to face activities.
      Intensive: The unit is delivered on-campus and face to face in concentrated time blocks.
      Placement: The unit involves an internship, practicum or other work place experience program. Some on-campus, face to face activity may also be required.
      On Campus: The unit is delivered on-campus and face to face, supplemented with online content. Most classes are run on weekdays and during business hours.
      Online: The unit is studied completely online. On-campus, face to face interaction is not required.

To find out more about delivery modes that are available for units in this course please visit

Information for Fee Paying Students

Year Domestic International
2017 CSP $21,770
2018 CSP $25,400

The fees detailed above are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.

Course Learning Outcomes

Course Objectives Graduate Qualities
- A well-rounded understanding of the social, political and cultural domestic and global contexts in which public relations is practised; Communication
a) High order written and oral communication skills relevant to professional practice.
b) Mastery of specialist professional communication techniques.
c) Understanding of strategic professional practice and leadership.
d) Ability to take direction.

Working independently and with others
a) Development of initiative and resilience.
b) Work sensitively and co-operatively with diverse stakeholders.
c) Develop interpersonal skills to enable the establishment and maintenance of good working relationships.

Analysis and enquiry
a) Identify and analyse information relevant to professional practice.
b) Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practise their specialisation.
c) Apply concepts, principles and professional methodologies to professional communication tasks.

Problem Solving
a) Examine and question information relevant to professional communication tasks.
b) Analyse and explain contexts in which they practice.
c) Assess and evaluate professional communication outcomes.
d) Think critically and creatively when developing responses.

Professionalism and social responsibility
a) Understand the social and professional influence of public relations and its role in ethical practice.
b) Understand the diverse needs of stakeholders and socially responsible approaches to communications with them.
c) Differentiate between ethical and non-ethical practice.
- The skills and knowledge to operate as an entry-level public relations practitioner; As above.
- An understanding of the theoretical principles that apply to modern public relations practice; As above.
- A conceptual and practical understanding of ethical practice, social responsibility and legal frameworks for public relations; As above.
- Experience in a professional public relations environment through a compulsory internship; As above.
- An understanding of, and basic competence in, media research methods and the ability to apply these to research tasks; As above.
- An understanding of the principles of risk and crisis and of political communication in the context of professional practice; As above.
- High level written and oral communication skills, the ability to think critically and the capacity to identify, analyse and use information relevant to professional practice. As above.

Course Duration

Standard six semesters full-time or equivalent. Maximum twenty semesters.

Honours

None.

UCC Pathway

Diploma of Communication; Diploma of Communication Extended.

Offerings

  • 2017->UC Bruce Campus-Internal
  • Past Offerings
    • 2013->UC Bruce Campus-Internal
    • 2014->UC Bruce Campus-Internal
    • 2015->UC Bruce Campus-Internal
    • 2016->UC Bruce Campus-Internal

Enrolment Numbers

View course numbers for previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Arts and Design
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