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Bachelor of Communication in Advertising - 211JA

Course Code: 211JA
Course Version: 1
Location: UC - Canberra, Bruce
Faculty: Faculty of Arts and Design
Discipline(s): Discipline of Communication and Media
UAC Code: 362416
CRICOS Code: 076891J
ATAR 60
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 5.5

Let your creativity take you around the world

Are you a creative thinker with a flair for communication? Advertising is a rewarding career that can offer you dynamic work all over the country and across the globe. Our Bachelor of Communication in Advertising gives you a strategic edge to meet the challenges facing the rapidly evolving marketing and communications industries.

Study our Bachelor of Communication in Advertising at UC and you will:

  • gain a thorough knowledge of marketing communications with a focus on advertising, strategic brand management, and media and client relationships
  • acquire essential skills for work both domestically and internationally
  • explore how advertising works in the era of digital communication with integrated theoretical and practical activities.

Work-integrated learning

During your third year of study you will be offered the opportunity to participate in our communication internship program and gain valuable industry experience and a chance to establish professional connections.

Career Opportunities

  • Advertising account executive
  • Advertising/marketing analyst
  • Brand/product manager
  • Communication strategist/planner
  • Copywriter
  • Direct marketing coordinator
  • Fundraising officer
  • Media planner
  • Marketing communication coordinator
  • Marketing/media analyst
  • Promotion coordinator
  • Social media coordinator
  • Sponsorship coordinator
  • Sales coordinator

Course specific information

Standard entry to this course is by ATAR score however you can also apply via portfolio entry: canberra.edu.au/arts-design/portfolio-entry.

Enquiries

Prospective Domestic Students
Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226)
Prospective International Students
Email international@canberra.edu.au or Phone +61 2 6201 5342
Current and Commencing Students
Email artsanddesign.enquiries@canberra.edu.au or Phone (02) 6201 2570 or 6206 3887

Admission Requirements

Normal UC admission requirements to an undergraduate course.

Additional Admission Requirements

None.

Assumed Knowledge

None.

Periods Course is Open to New Admissions

Year Location Domestic International
2017 UC - Canberra, Bruce Semester 1
Winter Term
Semester 2
Semester 1
Semester 2
2018 UC - Canberra, Bruce Semester 1
Semester 1
2019 UC - Canberra, Bruce Semester 1
Semester 1

Information on admission closing dates can be found here.

Credit Arrangements

Credit arrangements (if available) for this course can be found on the University's Credit Search website.

Course Requirements

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Awards

Award(s) Official Abbreviation
Bachelor of Communication in Advertising BComm Advt

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

The University offers a wide range of delivery options to help you balance study with other commitments. Units within this degree may be available to be studied in the following delivery modes:

    UC - Canberra, Bruce

      Flexible: The unit combines online study with optional on-campus, face to face activities.
      Intensive: The unit is delivered on-campus and face to face in concentrated time blocks.
      On Campus: The unit is delivered on-campus and face to face, supplemented with online content. Most classes are run on weekdays and during business hours.
      Online: The unit is studied completely online. On-campus, face to face interaction is not required.

To find out more about delivery modes that are available for units in this course please visit

Information for Fee Paying Students

Year Domestic International
2017 CSP $22,470
2018 CSP $25,400

The fees detailed above are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.

Professional Accreditation

This course has been submitted for accreditation with the International Advertising Association and the Media Federation of Australia.

Course Learning Outcomes

Course Objectives Graduate Qualities
To provide students with a thorough understanding of the nature and functions of contemporary advertising and marketing communications Communicate and present arguments and ideas effectively

Select and use appropriate information and communication technology for analysis and enquiry
To provide practical workshops which are integral to the course supported by internships to improve professional skills Identify problems and analyse the main features of problems relevant to their professional field

Demonstrate entrepreneurial skills including creativity, initiative, adaptability, leadership, resourcefulness

Create and present new ideas

Express knowledge, ideas and opinions in their professional field, both orally and in written form, with confidence and clarity

Working independently and with others

Work with others as part of a group

Work sensitively and co-operatively with diverse stakeholders
To provide electives in social science, humanities, business or creative arts Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practise their specialisation.
To provide professional subjects which are supported by broad-based foundation units to inform communication theory within the context of society and consumerism Apply concepts, principles and professional methodologies to professional communication tasks.

Understand the social and professional influence of advertising and marketing communications and their role in ethical practice
To provide the option to include an additional major or undertake a four year double degree with arts, commerce, international studies and graphic design, or in combination with an undergraduate diploma in languages -

Course Duration

Standard six semesters full-time or equivalent. Maximum twenty semesters.

Honours

High performing students may be eligible to enrol in the Bachelor of Arts (Honours) course.

Related Courses (Double Degrees, Nested Courses and Alternative Exits)

225JA Bachelor of Communication in Advertising/Bachelor of Laws

UCC Pathway

Diploma of Communication; Diploma of Communication Extended.

Offerings

  • 2017->UC Bruce Campus-Internal
  • Past Offerings
    • 2013->UC Bruce Campus-Internal
    • 2014->UC Bruce Campus-Internal
    • 2015->UC Bruce Campus-Internal
    • 2016->UC Bruce Campus-Internal

Enrolment Numbers

View course numbers for previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Arts and Design
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