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Bachelor of Marketing Management - 187JA

Course Code: 187JA
Course Version: 1
Location:
Faculty: Faculty of Business, Government & Law
Discipline(s): School of Management
CRICOS Code: 073951D
Lowest Selection Rank: 70
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 6.0

Make your mark in the modern world of marketing

This highly innovative and flexible degree offers a dynamic approach to the management of marketing. You will gain a strong foundation in planning, market research and consumer behavior, combined with practical training. You are also encouraged to select an open major from any field within the university allowing you to customise your degree to your special interests.

Study a Bachelor of Marketing Management at UC and you will:

  • understand the role of marketing management in private, public and not-for-profit enterprises
  • gain a broad understanding of marketing research methods, problem analysis and statistics, internet marketing and consumer behaviour
  • develop marketing plans and gather relevant information from stakeholders
  • identify economic, socio, cultural and legal contexts that impact on marketing decision making
  • apply concepts, principles and theories to marketing management tasks
  • analyse problems and provide appropriate solutions as part of marketing research
  • demonstrate creativity and leadership while learning to work as part of a team 
  • develop in-depth knowledge and skills in one or more of the following fields; accounting, banking & financial services, business administration, economics, entrepreneurship, financial planning, human resource management, information systems, international business, marketing management, public sector management, or tourism management.

Work integrated learning

During your third year of study you will be offered the opportunity to participate in our internship program and gain valuable industry experience and a chance to establish professional connections.

Career opportunities

  • Account manager
  • Marketing manager
  • Market researcher
  • Brand manager
  • Marketing consultant 
  • Product manager

Course specific information

If you don’t meet the entry requirements for this course you can apply for a Bachelor of Commerce with a major in marketing management. This gives you the option of transferring at the end of your first year if you achieve a strong grade point average.

Admission Requirements

Normal UC requirements for admission to an undergraduate course.

Assumed Knowledge

None.

Information on admission closing dates can be found here.

Course Requirements

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In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course

Awards

Award(s) Official Abbreviation
Bachelor of Marketing Management B MktgMgt

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.

The Brisbane - South Bank offering of this course is only available from 2nd year. To commence, students must be eligible for 1 year (24 credit points) of advanced standing. Please note the Brisbane offering commences in Semester 1, 2016.

Professional Accreditation

None.

Course Learning Outcomes

Course Objectives Graduate Qualities
Purpose - Graduates of the Bachelor of Marketing Management will have acquired in-depth disciplinary knowledge and a cohesive set of cognitive, technical and generic skills in one or more of the following areas: Accounting, Banking & Financial Services, Business Administration, Economics, Entrepreneurship, Financial Planning, Human Resource Management, Information Systems, International Business, Marketing Management, Public Sector Management, or Tourism Management.

The program is designed to produce graduates with professional attributes appropriate to their intended careers. This degree also prepares students for postgraduate studies.
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Skills - Graduates will develop:
- the cognitive skills required to critically analyze, evaluate and synthesize concepts and theories acquired in one or more of the following discipline areas: Accounting, Banking & Financial Services, Business Administration, Economics, Financial Planning, Human Resource Management, Information Systems, International Business, Marketing Management, Public Sector Management, or Tourism Management. This will enable students to analyse market environments in order to determine strategic options and implement effective marketing plans.

- the technical and generic skills required to apply discipline-specific technologies in one or more of those discipline areas, including the ability to analyse data.

- the independent learning skills needed to stay up-to-date with advances in theoretical frameworks and professional practices after graduation,

- the personal skills required to provide professional advice in the discipline or disciplines they choose to study. Graduates will be able to exercise critical thinking and applied analytical skills in identifying which information is relevant to specific decisions being made. They will also be able to identify whether they have all relevant information when advising clients or management, and have the ability to succinctly request or obtain missing information.

- the communication skills needed to present a clear, coherent and independent exposition of knowledge and ideas to a variety of stakeholders in written, oral or electronic media.
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Application of knowledge and skills - Graduates of the Bachelor of Marketing Management will be able to apply the knowledge and skills acquired to a diverse range of problems that early career professionals would be expected to deal with such as the preparation of a marketing plan. As students progress through the course, they will develop the capacity to exercise their own initiative and professional judgement in an ethically responsible manner to analyse problems that are less clearly defined, more complex, and require application of concepts in a variety of disciplinary and sub-disciplinary contexts. Graduates will engage in applied research, teamwork, and negotiation skills as well as the use of electronic media in a variety of setting. The use of team work will develop further these skills and develop communication skills. .
In particular student will be able:
- to work independently as well as part of a team
- to use information technology effectively
- identify economic, socio, cultural and legal contexts that impact on marketing decision making
- apply concepts, principles and theories to marketing management tasks
- analyse problems and provide appropriate solutions as part of marketing research
- demonstrate skills in analysing data and information
- display a professional attitude based on social responsibility and ethics principles
- demonstrate creativity and leadership
- understand the role of marketing management in private, public and not for profit enterprises
- show social responsibility and consider sustainability in decision making.
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Course Duration

Standard six semesters full-time or equivalent. Maximum twenty semesters.

Honours

High performing students may be eligible to enrol in the Bachelor of Philosophy (Honours) course.

Related Courses (Double Degrees, Nested Courses and Alternative Exits)

235JA Bachelor of Marketing Management/Bachelor of Communication in Advertising

UCC Pathway

Diploma of Business; Diploma of Business Extended.

Offerings

  • 2019->UC - Canberra, Bruce-Internal
  • 2019->UC - TAFE Queensland, South Bank-Internal
  • Past Offerings
    • 2012->UC - Canberra, Bruce-Internal
    • 2013->UC - Canberra, Bruce-Internal
    • 2014->UC - Canberra, Bruce-Internal
    • 2015->UC - Canberra, Bruce-Internal
    • 2016->UC - Canberra, Bruce-Internal
    • 2016->UC - TAFE Queensland, South Bank-Internal
    • 2017->UC - Canberra, Bruce-Internal
    • 2017->UC - TAFE Queensland, South Bank-Internal
    • 2018->UC - Canberra, Bruce-Internal
    • 2018->UC - TAFE Queensland, South Bank-Internal

Enrolment Numbers

View the number of student enrolments for this course for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Business, Government and Law
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