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Unit: Entrepreneurship G (6235)

Level: GCredit Points: 3Contribution Band: 3, 2, 2
Faculty: Faculty of Business, Government & Law
Availability in 2012: Not offered

There are currently no offerings for this unit.

Class Contact

Normally 39 hours of classroom and structured learning per semester.


The unit covers a wide range of creative problem solving methods including problem definition techniques, idea generation methods, and the evaluation and implementation of ideas. Topics include creativity and its importance in business; blocks to, and theories of, creativity; objective finding, fact finding and problem definition; mind mapping; analogies and morphological analysis; brainstorming; lateral thinking; evaluating and implementing new ideas; and dealing with resistance to change.


Marketing G.

Learning Outcomes

On completion of this unit students should be able to demonstrate an understanding of the nature of entrepreneurship and its role in business; demonstrate an understanding of entrepreneurial behaviour including approaches to teamwork, communication, creativity, innovation, risk-taking and ethical responsibility; identify and describe the important elements in formulating and evaluating an entrepreneurial business plan for a start-up organisation or for a new project in an established organisation; identify and describe the important elements of managing rapid growth and overcoming obstacles in an entrepreneurial environment; identify and describe significant sources of information and assistance in Australia.

Referenced Courses

  • 841AA Graduate Certificate in Business Informatics
  • 844AA Graduate Diploma in Business Informatics
  • 741AA Graduate Diploma in Marketing
  • 845AA Master of Business Informatics
  • 760AA Master of Marketing Management

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