Unit: Entrepreneurship G (6235)
|Level: G||Credit Points: 3||Contribution Band: 3, 2, 2|
Availability in 2012: Not offered (Also available in: 2015)
Class ContactNormally 39 hours of classroom and structured learning per semester.
SyllabusThe unit covers a wide range of creative problem solving methods including problem definition techniques, idea generation methods, and the evaluation and implementation of ideas. Topics include creativity and its importance in business; blocks to, and theories of, creativity; objective finding, fact finding and problem definition; mind mapping; analogies and morphological analysis; brainstorming; lateral thinking; evaluating and implementing new ideas; and dealing with resistance to change.
Learning OutcomesOn completion of this unit students should be able to demonstrate an understanding of the nature of entrepreneurship and its role in business; demonstrate an understanding of entrepreneurial behaviour including approaches to teamwork, communication, creativity, innovation, risk-taking and ethical responsibility; identify and describe the important elements in formulating and evaluating an entrepreneurial business plan for a start-up organisation or for a new project in an established organisation; identify and describe the important elements of managing rapid growth and overcoming obstacles in an entrepreneurial environment; identify and describe significant sources of information and assistance in Australia.
- 841AA Graduate Certificate in Business Informatics
- 844AA Graduate Diploma in Business Informatics
- 741AA Graduate Diploma in Marketing
- 845AA Master of Business Informatics
- 760AA Master of Marketing Management
Unit Level Key:
- 1 - Offered in first year of course curriculum
- 2 - Offered in second year of course curriculum
- 3 - Offered in third year of course curriculum
- 4 - Offered in fourth year of course curriculum
- 5 - Offered in fifth year of course curriculum
- G - Offered in graduate course curriculums
- PG - Offered in postgraduate course curriculums
- R - Offered in research course curriculums
- H - Offered in honours course curriculums