Bachelor of Public Relations (983AA)
Faculty of Arts and Design
This course will be available for new enrolments from Semester One, 2009. It replaces the former Bachelor of Communication in Public Relations. See Information for Continuing Students.
As a Public Relations graduate, you will have essential work-ready skills for a career in this growing, and important, profession. The degree leads to career opportunities in business, consultancies, not-for-profit organisations, and government agencies.
You will learn the techniques required for contemporary public relations practice, understand the communication principles that underpin it, and experience working with practitioners in a professional internship.
As a beginning practitioner you will know the legal contexts in which you will work, and the requirements of ethical practice. You will develop writing and professional practice skills, and analytical abilities for research, problem-solving, project planning and strategy development.
The Bachelor of Public Relations will position you to take leadership, management and strategy roles in your organisation within a few years of graduation.
Careers
- Advertising account executive
- Copywriter
- Communications coordinator
- Crisis manager
- Events manager
- Internal communications coordinator
- Investor relations manager
- Journalist
- Lobbyist
- Media adviser
- Publications manager
- Market researcher
- Marketing coordinator
- Public affairs officer
- Public relations officer
- Publisher
- Reporter
Professional Recognition
Accredited by the Public Relations Institute of Australia. Graduates of accredited courses have an accelerated path to professional membership of the Institute.
Complete Course Outline
The current Course Outline is here.
Double Degrees
Double degrees with Public Relations are here.
Bachelor with Honours
Postgraduate Courses
Abbreviations used in Unit Descriptions
Please note the following abbreviations:
INT-F2F: Face-to-face teaching in intensive mode (check with unit convener for time of lectures, tutorials etc.)
INT-F2FO: Face-to-face teaching in intensive mode with online teaching
ONL: Online delivery only (no face-to-face teaching)
Face-to-face: Face-to-face teaching with lecturers, tutorials etc, supported by material on Moodle, our online teaching system.
STD-F2FO: Face-to-face teaching with lecturers, tutorials etc, and online teaching.
Related Information
Domestic Student Course Availability (PDF)
International Student Fees and Course Availability (PDF)
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