Bachelor of Advertising and Marketing Communication (981AA)
Faculty of Arts and Design
This course replaces the former Bachelor of Communication in Advertising / Marketing Communication.
The Bachelor of Advertising and Marketing Communication progressively develops skills and techniques required for the rapidly evolving and multifaceted commercial communications industry, with particular focus on strategic brand development, media engagement and cross-platform digital communication supported by a sound understanding of the societal, consumer and creative principles that underpin the practice. The course provides work-integrated-learning experience and from 2010 includes professional internship.
Employment opportunities are extensive in an advertising agency, in the creative or account management side, the media, and in the advertising or marketing communication department of either a public or private organisation. The course is accredited by the International Advertising Association and the Media Federation of Australia.
An honours year is available for outstanding students.
Careers in Advertising and Marketing Communication
- Advertising account executive
- Advertising/marketing analyst
- Brand/product manager
- Copywriter
- Direct marketing coordinator
- Fundraising officer
- Media planner
- Marketing communication coordinator
- Marketing/media analyst
- Promotion coordinator
- Sponsorship coordinator
- Sales coordinator
Complete Course Outline
including details of professional recognition.
The current Course Outline is here.
Double Degrees
Double degrees with Advertising and Marketing Communication are here.
Bachelor with Honours
Postgraduate Courses
Abbreviations used in Unit Descriptions
Please note the following abbreviations:
INT-F2F: Face-to-face teaching in intensive mode (check with unit convener for time of lectures, tutorials etc.)
INT-F2FO: Face-to-face teaching in intensive mode with online teaching
ONL: Online delivery only (no face-to-face teaching)
Face-to-face: Face-to-face teaching with lecturers, tutorials etc, supported by material on Moodle, our online teaching system.
STD-F2FO: Face-to-face teaching with lecturers, tutorials etc, and online teaching.
Related Information
Domestic Student Course Availability (PDF)
International Student Fees and Course Availability (PDF)
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