Master of Marketing Communication (348AA)
Faculty of Arts and Design
The Master of Marketing Communication develops advanced knowledge and understanding of the theory and practice of marketing communication. The course focuses on the areas of advertising, public relations, promotion, direct marketing and selling and the skills required to develop effective integrated marketing communication strategies.
Careers
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Advertising account executive
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Communications officer
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Direct marketing executive
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Marketing officer
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Promotions officer
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Public relations officer
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Telemarketing executive
This course is also available online
Complete Course Outline
Abbreviations used in Unit Descriptions
Please note the following abbreviations:
INT-F2F: Face-to-face teaching in intensive mode (check with unit convener for time of lectures, tutorials etc.)
INT-F2FO: Face-to-face teaching in intensive mode with online teaching
ONL: Online delivery only (no face-to-face teaching)
Face-to-face: Face-to-face teaching with lecturers, tutorials etc, supported by material on Moodle, our online teaching system.
STD-F2FO: Face-to-face teaching with lecturers, tutorials etc, and online teaching.
Related Information
Domestic Student Course Availability (PDF)
Domestic Student Tuition Fees for full fee-paying courses (PDF)
International Student Fees and Course Availability (PDF)
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