Course: Master of International Business / Master of Marketing Management (971AA)

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Award: Master of International Business, Master of Marketing Management
Course Level: 04
Faculty: Faculty of Business, Government & Law
University Admissions Centre (UAC) Course Code: 885325
CRICOS Code: 064319C
Offered Locations and Delivery Modes:

• UC Bruce Campus
  • Part Time, Face-to-Face -
  • Full Time, Face-to-Face -

Introduction

For further information and support:
PROSPECTIVE STUDENTS: email study@canberra.edu.au or telephone 1800 UNI CAN (1800 864 226)
CURRENT AND COMMENCING STUDENTS: visit the Faculty of Business, Government & Law student support area (Building 6, Level C, Room 38 -- reception counter) or email BGLCourseConveners@canberra.edu.au

A combined Masters degree in International Business and Marketing Management provides candidates with the opportunity of completing two degrees within one period of candidature. The MIB/MMktgMgt is designed to develop competencies in the core areas of international business administration as well as provide a comprehensive understanding of concepts, techniques and professional applications in marketing. In particular, the advanced level marketing units provide depth and breadth in strategic thinking and analytical tools in marketing, while advanced level international business units concentrate on international aspects of trade across different functional areas of management. The course is suitable for candidates who do not have work experience, but who aspire to develop marketing careers in a global business context.

· On completion of the program, graduates will have acquired the financial, marketing and people skills essential to a management role in a globally competitive business environment; advanced knowledge and understanding of the current dynamics in international business; and the ability to apply such knowledge to the operational mechanisms of international trade within its legal and ethical framework.
· An in-depth understanding of the underlying theories and concept that inform alternative perspectives adopted in approaching issues and problems in marketing.
· Graduates are expected to demonstrate high levels of analytical, problem solving and communication skills.

Course Requirements

48 credit points required units as set out below.
6264 Organisational Behaviour G
6221 Accounting for Managers G
6261 Marketing G
6234 Economics for Managers G
6241 International Business G
6275 Statistical Analysis & Decision Making G (or elective unit if Statistics previously completed at tertiary level)
6224 Business Finance PG
6277 Strategic Management PG
6242 International Financial Management PG
6244 International Marketing PG or 6243 International HRM PG
6245 International Trade Law PG
6230 Consumer Behaviour G
6344 Business to Business Marketing PG
6262 Marketing Management PG
6263 Marketing Research Methods PG
6229 Contemporary Issues in Marketing PG

Typical Course Structure

Semester 1	Semester 2
YEAR 1
6264 Organisational Behaviour G	6241 International Business G
6261 Marketing G	6221 Accounting for Managers G
6234 Economics for Managers G	6245 International Trade Law PG
6230 Consumer Behaviour G	6263 Marketing Research Methods PG
YEAR 2
6275 Statistical Analysis & Decision Making G	6242 International Financial Management PG
6244 International Marketing PG or 6243 International HRM PG	6277 Strategic Management PG
6224 Business Finance PG	6229 Contemporary Issues in Marketing PG
6344 Business to Business Marketing PG	6262 Marketing Management PG

Course Duration

4 semesters full-time or equivalent.
maximum 12 semesters.

Admission Requirements

A recognised undergraduate degree, or completion of the Graduate Diploma in International Business or Graduate Diploma in Marketing or Graduate Diploma in Business Administration, and where appropriate, UC English language requirements.

Advanced standing:
Advanced standing of 12 credit points may be granted for completion of the Graduate Certificates in Business Administration or Marketing, and 24 credit points advanced standing may by granted for completion of the Graduate Diplomas in Business Administration, International Business or Marketing. To obtain a University of Canberra masters degree, students must undertake a minimum of 12 credit points at PG level while enrolled in the masters course.

Subsumable awards

The following awards are subsumable into the Master of International Business/ Master of Marketing Management:
· Graduate Certificate in Business Administration
· Graduate Certificate in Marketing
· Graduate Diploma in International Business
· Graduate Diploma in Marketing
· Graduate Diploma in Business Administration.