Course: Master of Business Administration / Master of Marketing Management (968AA)

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Award: Master of Business Administration, Master of Marketing Management
Course Level: 04
Faculty: Faculty of Business, Government & Law
University Admissions Centre (UAC) Course Code: 885310
CRICOS Code: 064330G
Offered Locations and Delivery Modes:

• UC Bruce Campus
  • Part Time, Face-to-Face -
  • Full Time, Face-to-Face -

Introduction

For further information and support:
PROSPECTIVE STUDENTS: email study@canberra.edu.au or telephone 1800 UNI CAN (1800 864 226)
CURRENT AND COMMENCING STUDENTS: visit the Faculty of Business, Government & Law student support area (Building 6, Level C, Room 38 -- reception counter) or email BGLCourseConveners@canberra.edu.au

A combined Masters degree in Business Administration and Marketing Management provides candidates with the opportunity of completing two degrees within one period of candidature. The MBA/MMrktgMgt is designed to develop competencies in the core areas of business administration (accounting and finance, managing people, economics, data analysis, international business, ethics and strategy) as well as provide a comprehensive understanding of concepts, techniques and professional applications in marketing. In particular, the advanced level marketing units provide depth and breadth in strategic thinking and analytical tools in marketing and business. The course is suitable for candidates who are working in a marketing area or who aspire to do so and who wish to complement their practical knowledge with a sound theoretical base. The study of business administration and marketing at an advanced level may enable candidates to move more rapidly into senior marketing positions in consumer, business, government, community service and not-for-profit organisations.

· An appreciation of basic principles and tools necessary to pursue further studies in the broad field of business administration.
· Graduates are expected to demonstrate high levels of analytical, problem solving and communication skills.
· An in-depth understanding of the underlying theories and concept that inform alternative perspectives adopted in approaching issues and problems in marketing.

Course Requirements

48 credit points, comprising:
(a) Required: 39 credit points
(b) Restricted choice: 9 credit points
as set out below.

(a) Required (39 credit points)
6264 Organisational Behaviour G
6221 Accounting for Managers G
6261 Marketing G
6234 Economics for Managers G
6241 International Business G
6275 Statistical Analysis & Decision Making G (or elective unit if Statistics previously completed at tertiary level)
6255 Management Ethics PG
6224 Business Finance PG
6277 Strategic Management PG
6244 International Marketing PG
6230 Consumer Behaviour G
6262 Marketing Management PG
6263 Marketing Research Methods PG

(b) Restricted choice (9 credit points)
Three of the following units:
6344 Business to Business Marketing PG
6345 Channel and Logistics Management PG
6229 Contemporary Issues in Marketing PG
6346 Marketing Research Project PG

Typical Course Structure

Semester 1	Semester 2
YEAR 1
6264 Organisational Behaviour G	6241 International Business G
6261 Marketing G	6234 Economics for Managers G
6221 Accounting for Managers G	6275 Statistical Analysis & Decision Making G
6230 Consumer Behaviour G	6263 Marketing Research Methods PG
YEAR 2
6244 International Marketing PG	6277 Strategic Management PG
6224 Business Finance PG	6262 Marketing Management PG
6255 Management Ethics PG	Restricted choice
Restricted choice	Restricted choice

Course Duration

4 semesters full-time or equivalent.
maximum 12 semesters.

Admission Requirements

A recognised undergraduate degree, a minimum of two years relevant work experience or completion of the Graduate Diploma in Business Administration or Graduate Diploma in Marketing or Graduate Diploma in International Business, and where appropriate, UC English language requirements.

Advanced standing:
Advanced standing of 12 credit points may be granted for completion of the Graduate Certificates in Business Administration or Marketing, and 24 credit points advanced standing may by granted for completion of the Graduate Diplomas in Business Administration, International Business or Marketing. To obtain a University of Canberra masters degree, students must undertake a minimum of 12 credit points at PG level while enrolled in the masters course.

Subsumable awards

The following awards are subsumable into the Master of Business Administration/ Master of Marketing Management:
· Graduate Certificate in Business Administration
· Graduate Certificate in Marketing
· Graduate Diploma in Business Administration.
· Graduate Diploma in Marketing
· Graduate Diploma in International Business.