Master of Business Administration / Master of Marketing Management (968AA)
Faculty of Business and Government
A combined Masters degree in Business Administration and Marketing Management provides candidates with the opportunity of completing two degrees within one period of candidature. The MBA/MMrktgMgt is designed to develop competencies in the core areas of business administration (accounting and finance, managing people, economics, data analysis, international business, ethics and strategy) as well as provide a comprehensive understanding of concepts, techniques and professional applications in marketing. In particular, the advanced level marketing units provide depth and breadth in strategic thinking and analytical tools in marketing and business. The course is suitable for candidates who are working in a marketing area or who aspire to do so and who wish to complement their practical knowledge with a sound theoretical base. The study of business administration and marketing at an advanced level may enable candidates to move more rapidly into senior marketing positions in consumer, business, government, community service and not-for-profit organisations.
Complete Course Outline
Abbreviations used in Unit Descriptions
Please note the following abbreviations:
INT-F2F: Face-to-face teaching in intensive mode (check with unit convener for time of lectures, tutorials etc.)
INT-F2FO: Face-to-face teaching in intensive mode with online teaching
ONL: Online delivery only (no face-to-face teaching)
Face-to-face: Face-to-face teaching with lecturers, tutorials etc, supported by material on Moodle, our online teaching system.
STD-F2FO: Face-to-face teaching with lecturers, tutorials etc, and online teaching.
Related Information
Domestic Student Course Availability (PDF)
Domestic Student Tuition Fees for full fee-paying courses (PDF)
International Student Fees and Course Availability (PDF)
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