Complete Course Outline
Course: Bachelor of Management/Bachelor of Communication and Media Studies (128JA)
Award: Bachelor of Management, Bachelor of Communication and Media Studies
Course Level: 10
Faculty: Faculty of Business, Government & Law
University Admissions Centre (UAC) Course Code: 361386
CRICOS Code: 069087G
Offered Locations and Delivery Modes:
-
UC Bruce Campus
- Full Time, Face-to-Face -
- Part Time, Face-to-Face -
Introduction
For further information and support:
PROSPECTIVE STUDENTS: email study@canberra.edu.au or telephone 1800 UNI CAN (1800 864 226)
CURRENT AND COMMENCING STUDENTS: visit the Faculty of Business, Government & Law student support area (Building 6, Level C, Room 38 -- reception counter) or email BGLCourseConveners@canberra.edu.au
This combined degree course provides students with an in-depth understanding of the academically related areas of Management and Communication Studies and, in particular, provides an opportunity to link study of contemporary communication institutions and practices with the operations of government.
The Bachelor of Management is designed for those who are making, or who plan to make, their careers in management in the business, public and non-governmental sectors. It is suitable both for those who have recently completed secondary studies and for those with some work experience. The course combines conceptual understanding and a practical orientation in Management, with majors in Government and Politics, and Management, Governance and Policy.
The Bachelor of Communication and Media Studies provides an advanced study of the history, theory and methods of Communication and Media Studies with a special focus on political communication. It explores the way in which societies have evolved in conjunction with advances in communication technology and addresses the way communications media have profoundly transformed the way we live. This course develops an informed and critical understanding of how the media operate, the way they shape meanings and values, and the difference they are making to the social, economic and political worlds in which we live. It provides an in-depth understanding of political communication processes from a national capital perspective. Special attention is payed to the development of high level oral and written communication skills as well as to an appreciation of the power of visual communication forms. The course offers opportunities for work-place learning through internships and provides an excellent introduction to communication and media research methods.
A single degree may be taken out when at least 72 credit points have been attained and the requirements of that degree met.
Learning outcomes are as indicated in the documentation for the Bachelor of Management and the Bachelor of Communication and Media Studies.
Course Requirements
96 credit points comprising:
(a) Required (63 credit points):
Management components as follows (27 credit points):
- MN0144 Minor in Business and Government Foundation (12 credit points)
- MN0145 Minor in Business Foundation (12 credit points)
Required Management unit (3 credit points):
6348 Information Systems in Organisations
Communication and Media Studies components as follows (36 credit points):
- MJ0138 Major in Communication and Media Studies (18 credit points)
- MJ0127 Major in Political Communication (18 credit points)
(b) Restricted choice (24 credit points):
Management component as follows (24 credit points):
- MJ0196 Major in Entrepreneurial Management (24 credit points)
- MJ0047 Major in Government & Politics (24 credit points)
- MJ0085 Major in Management, Governance & Policy (24 credit points)
- MJ0190 Major in Public Sector Management (24 credit points)
(c) Open electives: (9 credit points)
9 credit points elective units from anywhere in the University.
Students may wish to request enrolment in units 7555 Special Studies in Communication 1 and 7556 Special Studies in Communication 2 as elective units.
Typical Course Structure
| Semester 1 | Semester 2 |
| YEAR 1 | |
| 6606 Government-Business Relations | 8732 Problem Analysis and Statistics |
| 5617 Accounting for Managers | 4207 Introduction to Management |
| 8132 Influence, Belief and Argument | 8134 Understanding Media |
| 8128 Communication, History and Society | 8124 Democracy and Public Opinion |
| YEAR 2 | |
| 8730 Problem Evaluation and Resolution | 6357 Introduction to Marketing |
| 6355 Introduction to Economics | 7003 Communication and Media Research |
| 8133 Media Industries and Audiences | 8125 Elections, Campaigns and Lobbying |
| Management major unit 1 | Management major unit 2 |
| YEAR 3 | |
| 7005 Political Communication | Minor in Business and Government Foundation restricted choice unit |
| 7079 Organisational Performance | 7878 Organisational Behaviour |
| Management major unit 4 | Management major unit 7 |
| Management major unit 5 | Management major unit 8 |
| YEAR 4 | |
| 8127 Journalism and Political Process | 7544 International Political Communication |
| 7545 Risk, Crisis and Communication | 8131 Communication Technologies and Change |
| Open elective | 6348 Information Systems in Organisations |
| Open elective OR | Open elective OR |
| 7555 Special Studies in Communication 1 | 7556 Special Studies in Communication 2 |
Course Duration
Standard eight semesters full-time or equivalent.Maximum twenty semesters.