Complete Course Outline
Course: Bachelor of Management / Bachelor of Public Relations (102JA)
Award: Bachelor of Public Relations, Bachelor of Management
Course Level: 10
Faculty: Faculty of Business, Government & Law
University Admissions Centre (UAC) Course Code: 361404
CRICOS Code: 065747G
Offered Locations and Delivery Modes:
-
UC Bruce Campus
- Full Time, Face-to-Face -
- Part Time, Face-to-Face -
Introduction
For further information and support:
PROSPECTIVE STUDENTS: email study@canberra.edu.au or telephone 1800 UNI CAN (1800 864 226)
CURRENT AND COMMENCING STUDENTS: visit the Faculty of Business, Government & Law student support area (Building 6, Level C, Room 38 -- reception counter) or email BGLCourseConveners@canberra.edu.au
The Bachelor of Management is designed for those who are making, or who plan to make, their careers in management in the business, public and non-governmental sectors. It is suitable both for those who have recently completed secondary studies and for those with some work experience. The course combines conceptual understanding and a practical orientation in Management, with majors in Government & Politics and Management, Governance & Policy.
The Bachelor of Public Relations is designed for students interested in finding employment in public relations consultancies, public relations departments in government, private enterprise and not-for-profit organisations, and in a variety of positions that make use of public relations and communications skills. Several graduates have established their own companies.
A single degree may be taken out when at least 72 credit points have been attained and the requirements of that degree met.
Course Requirements
96 credit points comprising:
(a) Required: (72 credit points)
Management components as follows (24 credit points):
- MN0144 Minor in Business and Government Foundation (12 credit points)
- MN0145 Minor in Business Foundation (12 credit points)
Public Relations components as follows (48 credit points)
- MJ0104 Major in Public Relations (Restricted) (24 credit points)
Public Relations Internship (6 credit points): consisting of the following units:
7133 Communication Internship (part A)
7423 Communication Internship (part B)
Required Public Relations units as follows (18 credit points):
8128 Communication, History and Society
7098 Law of Communications
8133 Media Industries and Audiences
7003 Communication and Media Research
8125 Elections, Campaigns and Lobbying
7545 Risk, Crisis and Communication
(b) Restricted choice: (24 credit points)
Management component as follows (24 credit points):
- MJ0196 Major in Entrepreneurial Management (24 credit points)
- MJ0047 Major in Government & Politics (24 credit points)
- MJ0085 Major in Management, Governance & Policy (24 credit points)
- MJ0190 Major in Public Sector Management (24 credit points)
Typical Course Structure
| Semester 1 | Semester 2 |
| YEAR 1 | |
| 6606 Government-Business Relations | 8732 Problem Analysis and Statistics |
| 5617 Accounting for Managers | 4207 Introduction to Management |
| 8122 Introduction to Professional Communication | 8677 Understanding Public Relations |
| 8128 Communication, History and Society | 7098 Law of Communications |
| YEAR 2 | |
| 8730 Problem Evaluation and Resolution | 7878 Organisational Behaviour |
| 6355 Introduction to Economics | 6357 Introduction to Marketing |
| 8123 Principles of Public Relations | 7130 Public Relations Writing |
| 8133 Media Industries and Audiences | 7003 Communication and Media Research |
| YEAR 3 | |
| 7079 Organisational Performance | Minor in Business and Government Foundation restricted choice |
| Management major unit 3 | Management major unit 4 |
| 7131 Public Relations Practice (6cp) | 7132 Public Relations Strategy |
| YEAR 4 | |
| Management major unit 5 | Management major unit 7 |
| Management major unit 6 | Management major unit 8 |
| 7545 Risk, Crisis and Communication | 8125 Elections, Campaigns and Lobbying |
| 7133 Communication Internship (part A) | 7423 Communication Internship (part B) |
Course Duration
Standard eight semesters full-time or equivalent. Maximum twenty semesters.Professional Recognition
Refer to individual courses.