Course: Bachelor of Commerce / Bachelor of Advertising and Marketing Communication (100JA)

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Award: Bachelor of Advertising and Marketing Communication, Bachelor of Commerce
Course Level: 10
Faculty: Faculty of Business, Government & Law
University Admissions Centre (UAC) Course Code: 361304
CRICOS Code: 065741C
Offered Locations and Delivery Modes:

• UC Bruce Campus
  • Full Time, Face-to-Face -
  • Part Time, Face-to-Face -

Introduction

For further information and support:
PROSPECTIVE STUDENTS: email study@canberra.edu.au or telephone 1800 UNI CAN (1800 864 226)
CURRENT AND COMMENCING STUDENTS: visit the Faculty of Business, Government & Law student support area (Building 6, Level C, Room 38 -- reception counter) or email BGLCourseConveners@canberra.edu.au

The Double degree of Bachelor of Commerce with the Bachelor of Advertising and Marketing Communication degree provides a creative and flexible program of studies in business, marketing and communication and it is consistent with educational best practice. Students will study for the Bachelor of Commerce first and are able to choose from traditional and emerging business domains such as accountancy, banking and financial services, economics, entrepreneurship, financial planning, human resource management, information systems, international business, and marketing, and then achieve a good grounding in communication, advertising and marketing communication.

The aim of the Double degree of a Bachelor of Commerce combined with a Bachelor Advertising and Marketing Communication program is to develop business professionals who have the relevant knowledge and skills for admission to their respective professional communities but who are also equipped to solve problems within a multi-disciplinary business environment. Graduates will appreciate their chosen discipline in the context of the wider social, legal, economic and political environment and will have a high level of generic attributes and skills, consistent with the expectations of the University and the wider professional community. The course is structured in such a way that it allows students to exit after three years with a Bachelor of Commerce degree.

Course Requirements

96 credit points comprising:

(a) Required (57 credit points)
Commerce components as follows (24 credit points):
- MN0145 Minor in Business Foundation
Required Commerce units as follows (12 credit points)
6606 Government-Business Relations
8732 Problem Analysis and Statistics
8730 Problem Evaluation and Resolution
4977 Introduction to Business Law

Advertising and Marketing Communication components as follows (33 credit points):
- MJ0131 Major in Advertising (24 credit points)
Required Advertising and Marketing Communication units as follows (9 credit points):
8172 Creativity and Critique
6812 Copywriting
8138 Media Planning and Buying

(b) Restricted choice (39 credit points)
24 credit point Commerce restricted major chosen from the following:
- MJ0191 Major in Accounting (Restricted) (24cp)
- MJ0012 Major in Banking & Financial Services (Restricted)
- MJ0135 Major in Business Administration
- MJ0037 Major in Economics (Restricted)
- MJ0041 Major in Financial Planning (Restricted)
- MJ0052 Major in Human Resource Management (Restricted)
- MJ0056 Major in Information Systems (Restricted)
- MJ0067 Major in International Business (Restricted)
- MJ0088 Major in Marketing Management (Restricted)
- MJ0190 Major in Public Sector Management
- MJ0123 Major in Tourism Management

Advertising and Marketing Communication units as follows (15 credit points):
7098 Law of Communications OR 8134 Understanding Media

Units from Set A or Set B below:
Set A units
7003 Communication and Media Research
8133 Media Industries and Audiences
7005 Political Communication
8131 Communication Technologies and Change

Set B units
8600 Graphic Design Thinking and Research OR
8602 Introduction to Graphic Design Practice
8609 Typography and Layout OR
8608 Publication Design
8601 Identity Systems OR
8178 Web Design and Production
8606 Information Graphics

Typical Course Structure

Semester 1	Semester 2
YEAR 1
6606 Government-Business Relations	8732 Problem Analysis and Statistics
5617 Accounting for Managers	4207 Introduction to Management
6355 Introduction to Economics	6357 Introduction to Marketing
8122 Introduction to Professional Communication	7837 Professional Communication Practice
YEAR 2
8730 Problem Evaluation and Resolution	4977 Introduction to Business Law
Commerce major unit 1	Commerce major unit 3
Commerce major unit 2	Commerce major unit 4
8172 Creativity and Critique	7098 Law of Communications OR
	8134 Understanding Media
YEAR 3
Commerce major unit 5	Commerce major unit 7
Commerce major unit 6	Commerce major unit 8
6809 Advertising Strategy	8137 Client Relationship Management
8133 Media Industries and Audiences OR	7003 Communication and Media Research OR
8602 Introduction to Graphic Design Practice OR	8608 Publication Design OR
8600 Graphic Design Thinking and Research	8609 Typography and Layout
YEAR 4
6812 Copywriting	6814 Brand Building
7839 Transnational Advertising	6813 Integrated Communication Campaigns
8135 Agency Operations	8138 Media Planning and Buying
8601 Identity Systems OR	8606 Information Graphics OR
8178 Web Design and Production OR	8131 Communication Technologies and Change
7005 Political Communication

Course Duration

Standard eight semesters full time or equivalent. Maximum twenty semesters.

Admission Requirements

Normal requirements for admission to an undergraduate degree.

Professional Recognition

Bachelor of Commerce: The University has professional accreditation with:
- Accounting - from CPA Australia and the Institute of Chartered Accountants in Australia
- Banking and Finance - from the Australasian Institute of Banking and Finance
- Financial Planning - from the Australia Securities and Investment Commission and the Financial Planning Association.

Students will be able to join the Australian Marketing Institute as Associate members and the marketing major will count towards the CPM (Certified Practicing Marketer) qualification by the AMI (Australian Marketing Institute).