Complete Course Outline
Course: Master of Marketing Communication (348AA)
Award: Master of Marketing Communication
Course Level: 04
Faculty: Faculty of Arts and Design
University Admissions Centre (UAC) Course Code: 885505
CRICOS Code: 020171D
Offered Locations and Delivery Modes:
-
UC Bruce Campus
- Full Time, Face-to-Face - Convener: Dr David Pearson (Ph: +61 2 6201 5720)
- Part Time, Face-to-Face - Convener: Dr David Pearson (Ph: +61 2 6201 5720)
Introduction
NOTE: THIS COURSE IS NOT ACCEPTING FURTHER NEW APPLICATIONS FOR ADMISSION.
The two-year Masters course focuses on the theory and practice of Marketing Communication, and Advertising and Public Relations.
Students gain a thorough understanding of the role of Marketing Communication in Advertising, and Public Relations, and applied knowledge of contemporary communication theory and research.
Recognition of Prior Learning (RPL) applies to this course.
Course Requirements
(a) Required units (24 credit points)
(b) Restricted choice (24 credit points)
as set out below.
(a) Required (24 credit points):
24 credit points from:
7736 Marketing Communication Research PG
7737 Marketing Communication Strategy PG
7738 Marketing Communication Theory PG
7740 Integrated Communication Campaigns PG
7739 International Marketing Communication PG
7741 Marketing Communication Management PG
(a) Restricted choice (24 credit points) from*:
7730 Marketing Communication Foundations G
7732 Advertising Strategy G
7731 Public Relations Practice G
7733 Marketing Communication Practice G
7735 Brand Communication Management G
7734 Public Relations Strategy G
6261 Marketing G
6230 Consumer Behaviour G
* Subject to unit availability and student study plan.
Typical Course Structure
| Semester 1 | Semester 2 |
| YEAR 1 | |
| 7730 Marketing Communication Foundations G | 7733 Marketing Communication Practice G |
| 7731 Public Relations Practice G | 7734 Public Relations Strategy G |
| 7732 Advertising Strategy G | 7735 Brand Communication Management G |
| Semester 1 | Semester 2 |
| YEAR 2 | |
| 7736 Marketing Communication Research PG | 7740 Integrated Communication Campaigns PG |
| 7737 Marketing Communication Strategy PG | 7739 International Marketing Communication PG |
| 7738 Marketing Communication Theory PG | 7741 Marketing Communication Management PG |
Course Duration
4 semesters full-time or part-time equivalent thereof.
Admission Requirements
Admission to the course masters will be granted on the basis of a three-year bachelors degree (72 credit points) or equivalent in the same or cognate field.
Subsumable awards
The Graduate Diploma and Graduate Certificate course in