Sally Webster
Sally Webster's contact details are here
Research Biography
Sally Webster is an author and marketing communications professional who has worked in the arts, politics, industry, education, and tourism areas. She has specialised in political and Government communications, including political campaigning, developing whole-of-Government communications, Indigenous communications, corporate communications, and corporate brand identity. Sally is currently a lecturer in the Marketing Communications discipline at University of Canberra.
Sally is completing her Doctor of Philosophy in Communication at the University of Canberra through the Centre for Tourism. Her research focuses on ways to creatively market a city to young people through cultural education (travel novels). Her thesis: Celebrating Barcelona – one city, many journeys; creatively marketing tourism through travel novels for young readers, is based on the premise that the educated tourist is a respectful tourist.
Sally’s research has a strong foundation in Creative Tourism Marketing, an emerging area in Tourism and Marketing research. Her PhD research explores ways to Creatively Market a City to Young People through travel novels and using these travel novels to promote cultural education to young people in a creative way.
Her research strengths focus on the areas of young adult writing (especially focusing on culture, identity and 
destination), creative tourism marketing, Spanish regional tourism, cultural tourism, cultural education, educational tourism, literary tourism, tourism writing, tourism marketing (especially to youth / young people), place identity and civic branding, tourism education, and the influence of young people as the current and future tourists.
Sally began her career as a journalist in Melbourne working for The Age daily newspaper group and current affairs radio station 3AW. She has completed a Diploma in Professional Writing and Editing at RMIT University; the RSA / Cambridge University Certificate in English Language Teaching for Adults; a Bachelor of Arts in Humanities and Social Sciences from La Trobe University; and was invited to study creative writing for two years with the Patrick White award-winning author, Gerald Murnane, at Deakin University.
Selected Publications
Walkington, J; Webster, S & Greenwood, J. (2010) Supervisor / mentor expectations of student learning in the workplace. Australian Collaborative Education Network 2010 National Conference: Work Integrated Learning (WIL): Responding to Challenges, September 2010, Perth.
Webster, S. (2010) With Government advertising is it those that dare win…2010 Australian New Zealand Communication Association (ANZCA) Conference on Media, Democracy and Change, Canberra, July 2010.
Webster, S. (2010) Destination Branding – why it is the future for destination tourism. The Academy of Marketing Special Interest Group Conference on Brand New Territory: Brand Leadership, Relevancy and Practice in Dynamic Environment, Barcelona.
Webster, S. (2010) Creatively Marketing the City of Barcelona: a strategy to develop an innovative integrated destination branding campaign. The Academy of Marketing Special Interest Group Conference on Brand New Territory: Brand Leadership, Relevancy and Practice in Dynamic Environment, Barcelona.
Webster, S. (2009, 21 October) Experts Briefing Submission to the Joint Committee of Public Accounts and Audit Inquiry into the Role of the Auditor-General in scrutinising government advertising. Hansard.
Webster, S. (2009) The National Museum inspires our imaginary lives. Friends Magazine National Museum of Australia, Vol 20 No 3 September 2009, p26.
[Article focuses on ways to use the NMA collection as a source to inspire creative practice.]
Webster, S. (2009) Tears for Coranderrk [short story] Friends National Museum of Australia [retrieved from: http://www.nma.gov.au/about_us/friends/friends_magazine/articles/]
Webster, S. (2009) Travel novels for young readers promote a future for Tourism by exploring the past. 4th International Tourism Conference, April 2009 University of the Aegean, Greece.
Webster, S. (2008) Travel Literature for young readers – where does the journey take them? The Novel and its Borders Conference, University of Aberdeen, Scotland.
Webster, S. (2008) Creatively Marketing a City: a young readers guide to Celebrating Barcelona. 2nd International Colloquium on Tourism and Leisure, Chiang Mai, Thailand.
Webster, S. (2007) What comes first...the creative thesis or the exegesis? [paper]. Creativity and Research Conference, Australian National University, Canberra.
Webster, S. (2006) The social and cultural impact the Vietnam conflict has had on people’s identity in Australia [peer reviewed paper]. Asian Studies Association of Australia Conference, University of Wollongong.
Webster, S (2006) The social and cultural impact the Vietnam conflict has had on people’s identity in Australia [peer reviewed paper]. Asia Pacific Conference, Australian National University, Canberra.
Webster, S. (2005) The legacy of the Vietnam conflict in Australia [paper]. Intersections Conference, 2005, University of New South Wales, Sydney.
MEDIA
Mannheim, M. (2010, 23 February) Fears new rules will stymie bold adverts. The Canberra Times, p 4. [interviewed for article on Government advertising processes]
Regular commentator on ABC 666 local radio, Canberra Morning program with Alex Sloane, including:
The role of Government advertising (23 February 2010) [retrieved from: http://blogs.abc.net.au/canberra/2010/02/death-of-the-grim-reaper-.html?site=canberra&program=canberra_mornings]
PR vs Brand Management (16 March 2010)