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Sports Media

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Explore the Growing World of Sports Journalism

Sports Media is one of the few sectors in the media industry that has been growing in recent years. There are, for instance, as many accredited media workers covering Australian Rules football as there are players in the AFL, and there are about four times as many journalists covering football as there are covering politics in the Canberra press gallery.

The Bachelor of Sports Media equips students with a solid foundation in the principles and practices of journalism, with an emphasis on specialist skills required in sports journalism as well as an understanding of the importance of public relations and marketing in the broader sports media industries.

Students will learn how to work in all media forms, whether in print, online, radio, television or social media. They will also take a major in Sports Studies to provide a broader context for understanding the role and importance of sport in modern society. To better understand the theories underpinning both journalism and communications, students will take units in Communication Studies and in Journalism Studies.

Course Information

Open Majors and/or Minors 

The following Majors and/or Minors are open to all UC students:

Your Creativity: Your Degree

Students are able to apply for admission into this degree by way of portfolios and brief interviews with our friendly team of academics.

Why Portfolio Entry?

Because your ATAR score is not always a true reflection of your creative potential. This pathway offers you the opportunity to show off your passion for Sports Media. School leavers will use this pathway to secure an offer in the Early Round of admissions. Mature Age Students will benefit from not worrying about their ATAR score (or equivalent) and focus on showcasing their personal talent and/or professional achievements in Sports Media.

What Should I Include in my Sports Media Portfolio?

The purpose of the portfolio is to help us determine whether you are passionate about Sports Media. To help us answer this question, we want you to give us a portfolio that, at a minimum, contains the following:

  • Response to the following questions (200 words each)
  1. What are some personal attributes that you feel will assist you to in completing a Bachelor of Sports Media?
  2. Where do you see yourself professionally after you complete your undergraduate degree?
  3. Why do you want to attend the University of Canberra and study the Bachelor of Sports Media?
  • Resume/CV
    Include an up to date CV detailing your work history.
  • Sample of your work
    Please include at least two examples of your journalistic work about sport. We prefer this to be text based. Please contact us for other media formats.
  • Academic history
    Please outline your academic history to date, if you are a school leaver please include a copy of your latest report. Your history can include but is not limited to the following: secondary schooling, leadership programs, sports coaching, umpiring accreditation, TAFE/Registered Training Organisation (RTO) qualifications, Industry training/accreditation, workplace training etc.

How do I Apply?

For application details and procedures, as well as information on upcoming Portfolio Workshops, please check our Arts and Design Portfolio Entry page. Or email your enquiry to

You can also watch the following video presentation with Erin Hinton, Lecturer in Design & Architecture.

Students have access to industry-standard radio, television and online facilities to produce and present their work. Students produce sports news and current affairs stories in print, radio, television and online for the program’s multi-media outlet NowUC

Students will be provided with a placement on the sports desk of a news media outlet such as The Canberra Times or the Australian Broadcasting Corporation (ABC). Students will also be provided with a placement in a sporting club or organization, such as the Brumbies rugby union club, the Canberra Raiders rugby league club, the AFL in Canberra or the Australian Institute of Sport. Students are encouraged also to seek work placements of their own choice. Work placements are contained in two units that run across first and second semester in the final year of the program.

The university supports students to apply to study overseas on exchange programs. The university’s location in the nation’s capital offer students unique opportunities to work with national sporting bodies and clubs in national competitions. 

Career Options

The Sports Media degree has a strong record for graduating students finding work in sports departments in mainstream media outlets, whether in newspapers, magazines, radio, television, online and in a range of smaller start-up ventures. Many graduates also gain employment in the national capital or interstate with sporting clubs and with sporting bodies large and small.

The university’s Sports Media graduates are ready to begin work immediately and to offer sporting clubs and organisations fresh approaches to doing media work. The most recent graduating class have already found work as reporters, producers, freelancers, video journalists, online editors and social media editors. They have been employed by, among others: 2UE radio, CNN, Fox Sports digital, News Limited, The Canberra Times, ABC Canberra, Sky Racing and SBS. Graduates have also found work at the Canberra Raiders and at national sporting bodies.