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Make Headlines with Journalism at UC

The Bachelor of Journalism has four course streams. The three specialised streams are designed to prepare graduates for specific professional career paths. The course stream without a specialised major allows students to choose their own elective major.

The new Bachelor of Journalism at the University of Canberra. It offers a range of cutting edge specialisations to equip students for new and emerging media and communication roles. The global news media industry has changed. The old narratives don't tell the new story. Innovation is central. You will learn how to produce, publish and promote stories that make a difference. You will develop your passion into a confident professional profile.

Do you have a burning curiosity about the world?
Do you want to know what happens next?
Do you want to be seen and heard?
Do you want to be in the media?
Are you excited about change?
Do you want an exciting career?

Then study a Bachelor of Journalism with us.

Do you want to know how to produce, publish and promote your own stories?
Do you want to work with leading clients?

Then study a Bachelor of Journalism (Content Marketing) with us.

Do you want to make a difference?
Are you concerned about social issues?

Then study a Bachelor of Journalism (Social and Digital Campaigning) with us.

Are you passionate about writing?
Do you want to tell true stories?

Then study a Bachelor of Journalism (Creative Writing) with us.

Bachelor of Journalism

The Bachelor of Journalism is where it all starts.

The course provides students with the key skills to produce journalism in a multi-platform media environment.

Students will be given the opportunity to collaborate with major media organisations, such as Guardian Australia and The Australian newspaper, in group investigative projects.

Students will develop research, production and presentation skills and create stories for mobile, online, audio/radio, video/TV, social media and print. 

Students will have access to industry-standard broadcast and online facilities to produce and present their work and will gain vital industry experience through professional internship placements.

Bachelor of Journalism (Content Marketing)

The future-oriented world-first Content Marketing stream of the Bachelor of Journalism degree takes journalism out of the newsroom and into new professional corporate and government contexts.

Content Marketing is one of the fastest growing areas of professional communication and this degree recognises that more and more employers want graduates who can create strategic feature-rich media content and critically understand the role of this commercial messaging in the contemporary media market.

In addition to multiplatform journalism and content creation, students will learn elements of digital design and digital campaigning.

This degree is ideally suited to students wanting to make targeted media content, and work in the growing areas of commercial, corporate and client-focussed journalism.

Bachelor of Journalism (Social and Digital Campaigning)

The Social and Digital Campaigning stream of the Bachelor of Journalism is for those who want to use their media skills to deliver social change.

Social and Digital Campaigning students are committed to social justice and can see the importance of contemporary media networks for making a difference. 

Social and Digital Campaigning students can look forward to a career in non-government and other not-for-profit organisations. 

Bachelor of Journalism (Creative Writing)

The Creative Writing stream of the Bachelor of Journalism degree is designed for students who love to write. 

The Creative Writing stream provides a strong foundation in multiplatform journalism while emphasising the importance of learning to write in a range of story-telling forms, including narrative non-fiction and creative writing. 

This degree will equip students wanting to work in any professional writing or editing role in the media or literary and creative industries.

Your Creativity: Your Degree

Students are able to apply for admission into this degree by way of portfolios and brief interviews with our friendly team of academics.

Why Portfolio Entry?

Because your ATAR score is not always a true reflection of your creative potential. This pathway offers you the opportunity to show off your passion and keen eye for Journalism. School leavers will use this pathway to secure an offer in the Early Round of admissions. Mature Age Students will benefit from not worrying about their ATAR score (or equivalent) and focus on showcasing their personal talent and/or professional achievements in Journalism.

What Should I Include in my Journalism Portfolio?

The purpose of the portfolio is to help us determine whether you are passionate about Journalism. To help us answer this question, we want you to give us a portfolio that, at a minimum, contains the following:

  • Response to the following questions (200 words each)
  1. What are some personal attributes that you feel will assist you to in completing a Bachelor of Journalism?
  2. Where do you see yourself professionally after you complete your undergraduate degree?
  3. Why do you want to attend the University of Canberra and study your selected specialisation of the Bachelor of Journalism?
  • Resume/CV
    Include an up to date CV detailing your work history.
  • Sample of your work
    Please include at least two examples of your journalistic or related work. It can be from any part of the news media, including hard news, investigative news, lifestyle journalism, sports journalism, niche/specialist journalism, data journalism and so on. We prefer this to be text based. Please contact us for other media formats.
  • Academic history
    Please outline your academic history to date, if you are a school leaver please include a copy of your latest report. Your history can include but is not limited to the following: secondary schooling, leadership programs, sports coaching, umpiring accreditation, TAFE/Registered Training Organisation (RTO) qualifications, Industry training/accreditation, workplace training etc.

How do I Apply?

For application details and procedures, as well as information on upcoming Portfolio Workshops, please check our Arts and Design Portfolio Entry page. Or email your enquiry to

You can also watch the following video presentation with Erin Hinton, Lecturer in Design & Architecture.

Shape the New Industry

Over the last decade or so there has been a shift in power relations between the news media industry and the audience. A narrative of 'disruption' has been central to this.

News consumers have experienced what is called 'convergence'. The Australian Government responded by holding an inquiry into the changing character of the media landscape through The Convergence Review (2012).

One of the leading industry responses to 'digital disruption' is found in the leaked New York Times Innovation Report, which has been described as "one of the key documents of this media age". The report is important because it is a critical self-examination by one of the world's leading news media brands.

The News and Media Research Centre at the University of Canberra has worked with the Reuters Institute for the Study of Journalism at the University of Oxford to produce the Digital News Media Report: Australia 2015.

Gloomy stories of decline circulated by legacy news media outlets do not capture the complexity and variety of new career opportunities in the sector. The new course streams in the University of Canberra Bachelor of Journalism degree are designed to take advantage of the new opportunities.

Figures available from the Australian Bureau of Statistics are far from definitive, but they do indicate broader trends in the news media employment market. The ABS Employment in Culture, 2006 – 2011 captures some trends over the five years 2006 to 2011:

Newspaper or Periodical Editor48445059
Print Journalist63065510
Radio Journalist671603
Television Journalist10591123
Journalists and Other Writers (nec)12791705
Journalists and Other Writers (nfd)14142125


The bottom line is that there has been a growth over the last decade in journalism and other jobs relating to the news-based media industry. The biggest growth measured in the Employment in Culture statistics for Journalism is in the 'Not Elsewhere Classified' category of just under 500 new positions; occupations include blogger, critic, editorial assistant and essayist. The key point is that this growth is not in the legacy media industries areas where journalists have traditionally worked. Most people who work in the media industry intuitively know this to be correct. More media content (writing, filming, recording, producing, etc.) is being created and distributed now than at any other point in history.

Career Options

The Bachelor of Journalism will prepare you for a career in the news media.

The news media has changed. Not only will we prepare you to work in legacy news media organisations and the 'new' mainstream media but in emerging career opportunities.

This might be a start-up.

This might be a major media company.

This might be for a corporate brand.

This might be for an overseas NGO.

Our students have begun to build their careers at BMA magazine, Australian Associated Press, ABC Canberra, The Canberra Times, Catholic Voice, Fox Sports Digital, The Land, News Corporation Australia, SBS, 2CC radio, Network 7 and Win television.

A key moment in establishing your career is building professional networks. Final year University of Canberra Bachelor of Journalism students are provided with a placement in a communication or news media role. Students work with experienced professionals to apply what they have learnt at uni in a working newsroom at the ABC, The Canberra Times, and Win television among others.

As well as contemporary newsroom placements, students can choose from a range of corporate, government and non-government organisations, including the Australian Government, Canberra Theatre Centre, Foundation of Alcohol Research and Education, Lifeline, Soldier On, Australian Crime Commission, Maritime Safety Authority, Australian War Memorial, Defence Force Recruiting and Content Group.

Students are supported to apply for study overseas on exchange programs. Journalism and international exchange staff work with students to map their studies so they can graduate on time. In 2015 students took part in a cross-cultural Australian-Middle East Journalism Exchange.

Our location in the nation's capital provides a good opportunity to report on and engage with national institutions such as members of commonwealth and territory parliaments, the National Library and the National Archives of Australia.

Select from our staff below for their biographies, qualifications, publications, grants and awards.

Academic Staff