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Communication in Media and Public Affairs

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The field of Media and Public Affairs focuses on the dynamic interactions between media, government, the public and society and how meanings and values in these spheres are shaped as a result. The Bachelor of Communication in Media and Public Affairs is uniquely placed to prepare students for entry into the professional fields of public affairs and political communication given its location in the heart of the country's political landscape, Canberra.

It provides an in-depth exploration of global public communication with a local perspective through multi-layered involvement with the national capitals political and political media institutions.

The course includes a Major in Communication Studies which provides students with a broad understanding of the communication industries, theories and research, as well as the major in Media and Public Affairs which develops an informed and critical understanding of how the media operate, as well as the skills needed to work in the contemporary media environment.

Course Information

Open Majors and/or Minors

The following Majors and/or Minors are open to all UC students:

Your Creativity: Your Degree

Students are able to apply for admission into this degree by way of portfolios and brief interviews with our friendly team of academics.

Why Portfolio Entry?

Because your ATAR score is not always a true reflection of your creative potential. This pathway offers you the opportunity to show off your passion and keen eye for your chosen area of study. School leavers will use this pathway to secure an offer in the Early Round of admissions. Mature Age Students will benefit from not worrying about their ATAR score (or equivalent) and focus on showcasing their personal talent and/or professional achievements in their chosen field.

What Should I Include in my Communications Portfolio?

The requirements for a Communications Portfolio allow you to give us a true insight on who you are and where your passions lie. Please address the following:

  • Response to the following questions (200 words each)
  1. What are some personal attributes that you feel will assist you to succeed at university?
  2. Where do you see yourself professionally after you complete your undergraduate degree? 
  3. Why do you want to attend the University of Canberra and study your selected course? 
  • Resume/CV

Include an up to date CV detailing your work history

  • Academic history

Please outline your academic history to date, if you are a school leaver please include a copy of your latest report. Your history can include but is not limited to the following: secondary schooling, leadership programs, sports coaching, umpiring accreditation, TAFE/Registered Training Organisation (RTO) qualifications, Industry training/accreditation, workplace training etc.

How do I Apply?

For application details and procedures, as well as information on upcoming Portfolio Workshops, please check our Arts and Design Portfolio Entry page. Or email your enquiry to portfolio@canberra.edu.au.

You can also watch the following short video presentation with Erin Hinton, Lecturer in Design & Architecture.

Key topics include: media, politics and government; digital and global communication; public opinion and media consumers. Special attention is paid to the development of high level oral and written communication skills as well as to an appreciation of the power of visual communication forms.

The Bachelor of Media and Public Affairs offers opportunities for workplace learning through internships in a range of local and national institutions and provides an excellent introduction to communication and media research for those wishing to pursue an Honours degree.

Uni-Capitol Washington Internship Program (UCWIP)

In 1999, an educational and professional internship opportunity was designed and created in Washington DC, exclusively for Australian university students.

Personalised experiences and attention in America's capital have been hallmarks of this program. UCWIP allows students from 10 Australian universities to apply for 12 or more internship places annually to House and Senate offices within the US Congress.

Career Options

The Bachelor of Communication in Media and Public Affairs opens up a wide range of opportunities for careers and further study. Students should also consider career prospects when selecting their additional Major. Possible careers include:

  • Communications officer
  • Media professional
  • Government relations officer
  • Public information officer
  • Research worker
  • Media planner
  • Campaign worker/manager
  • Electorate officer
  • Lobbyist
  • Consumer advocate
  • Public sector professional
  • NGO/International aid communications officer