Print this page

Communication in Advertising

Loading video...
There is no transcript available for this video. If you need a transcript for this video, please email

The Art of Creative Communication

Advertising is about selling, it's about empathy, it's about analysing and evaluating the needs, wants, desires and fears of your customers, and how your client's brand can satisfy them. Advertising is about critical thinking and creative communication. It's a demanding and very rewarding career.

Our Bachelor of Communication in Advertising has been designed in conjunction with the professions to help you develop the knowledge, skills and techniques necessary to master rapidly evolving and multifaceted marketing promotion challenges. Our course is accredited by the International Advertising Association and the Media Federation of Australia.

The degree addresses critical aspects of marketing communications with a particular focus on advertising strategy development, brand management, media and client relationships in both national and international contexts. 

Students will gain an understanding of advertising in the digital communication era through the application of relevant theory, as well as from a practical perspective, through work-integrated-learning experience and professional internships.

Course Information

Open Majors and/or Minors

The following Majors and/or Minors are open to all UC students:

Your Creativity: Your Degree

Students are able to apply for admission into this degree by way of portfolios and brief interviews with our friendly team of academics.

Why Portfolio Entry?

Because your ATAR score is not always a true reflection of your creative potential. This pathway offers you the opportunity to show off your passion and keen eye for Advertising. School leavers will use this pathway to secure an offer in the Early Round of admissions. Mature Age Students will benefit from not worrying about their ATAR score (or equivalent) and focus on showcasing their personal talent and/or professional achievements in Advertising.

What Should I Include in my Advertising Portfolio?

The purpose of the portfolio is to help us determine whether you are passionate about advertising. To help us answer this question, we want you to give us a portfolio that, at a minimum, contains the following:

  • Personal statement
    Tell us a little bit about yourself. This may include any experience you have in advertising, any relevant study you have undertaken, why you're applying for portfolio entry. Suggested length - no more than one page.
  • Provide a review of three advertising campaigns
    For each campaign, tell us what you think makes them good campaigns and hence why you chose them. Suggest length – again no more than one page for each campaign.
  • Examples of your work
    We strongly encourage you to enhance your portfolio by including some examples of your best work. Suggested length - no more than a few pages.
  • Format for submission
    The portfolio should be put together in an electronic format, preferably as a PDF.

How do I Apply?

For application details and procedures, as well as information on upcoming Portfolio Workshops, please check our Arts and Design Portfolio Entry page. Or email your enquiry to

You can also watch the following short video presentation with Erin Hinton, Lecturer in Design & Architecture.

International Exchanges

The University of Canberra has a robust international student exchange program which is well utilised by advertising students. Students can travel for short courses or six month exchanges to educational institutions throughout Europe, South America and Asia. More information on UC’s Study Abroad and Exchange program can be found here.

Career Options

Advertising graduates are currently working in creative, account management and media positions in advertising agencies around Australia and the world. Others work with public and private enterprises, government agencies and not for profit organisations. Career options include:

  • Advertising account executive
  • Advertising/marketing analyst
  • Brand/product manager
  • Communication strategist/planner
  • Copywriter
  • Direct marketing coordinator
  • Fundraising officer
  • Media planner
  • Marketing communication coordinator
  • Marketing/media analyst
  • Promotion coordinator
  • Social media coordinator
  • Sponsorship coordinator
  • Sales coordinator